WOM & Social Media

Word-of-mouth is the most powerful medium any brand can activate.  But the methods for doing so are ill-developed and often sold by hype-merchants.

To provide pragmatic assistance in the areas of human and social media we can help you:

  • translate WOM into financially relevant metrics
  • craft strategies to influence what people say about you
  • manage the social media activities of your employees
  • craft stories to enhance your customers' conversations
  • establish on- and offline mechanisms to rapidly respond in case of a social media meltdown

In the process, we reach across siloes to involve all staff and stakeholders which affect the reputation of your business.



Recent content

  • Extreme Trust: Can Honesty Be a Means of Competitive Advantage? (part 2): I value what Don Peppers and Martha Ro... http://t.co/iF8cUPT3
    1 day 18 min ago
  • Tell Me Something That Matters To Me: The future of social communication is mobile, at least if you believe the ... http://t.co/g6f3LLy8
    1 day 19 hours ago
  • Presentation Skills I Learnt From Pecha Kucha: I was shocked how hard it was preparing for Pecha Kucha Night. Ev... http://t.co/ECqVsJMD
    2 days 2 hours ago
  • Extreme Trust: Can Honesty Be a Means of Competitive Advantage? (Part I): I enjoy reading what Don Peppers and M... http://t.co/37LViluO
    3 days 1 hour ago
  • A Multi-Platform Social Media Strategy Increases Facebook Engagement by 50%+: An occasional hurdle you face in s... http://t.co/x6g1nJsh
    3 days 2 hours ago