The #ChangeMarketing Lab is a membership based organisation which offers visionary media and marketing leaders a no-can-lose solution to experiment with new marketing methods for their brand or business.
The lab connects the brightest corporate and media minds to the world's thought leading free agents. It then challenges them to push the boundaries of media and marketing as we know it. Not through lofty words, yet by conducting real life experiments in the market place.
The learnings from these experiments, as well as the commercial opportunities gained, then flow back to the members that financed them.