Over the past few years we've interacted with over 1,500 marketers in Europe, Asia and North America. Our conclusion is clear: to deliver real business value, marketing needs to become more customer-centric and business-oriented.
The principles of this change are written in the #ChangeMarketing Manifesto. But words are not enough.
In 1-hour to 1-day, this information-packed seminar shows you how to update your marketing practices and:
Special attention goes to demonstrating the financial impact of your efforts and making them C-Suite proof.
Who will benefit most?
This seminar is targeted at marketing, media and agency teams that are not afraid to "break the mould" and do marketing the way it should be done AD 2012.
If you would like more information about the format and content of this seminar, we look forward to hearing from you. Please note that in addition to the in-company version, we also provide individual executive briefings and occasionally public events on the same topics.