Advertising

There is a growing disconnect between what advertising and media agencies offer and what their clients are looking for. 

As a whole, agencies score a dismal Net Promoter Score® of -21% with their clients.  Clients are frustrated and agencies are forced to continuously operate in pitch modus.

As no gains from a gradual implosion of the agency model, we can help improve the client-agency relation by:

• adding a business strategy component to briefings
• act as architect for complex multi-agency projects
• conducting portfolio reviews for agency groups
• driving agency change management programmes

Please be aware that to safeguard our neutrality, we do not accept any agency, media or other commissions, nor offer preferential treatment to any agency.   Also, any recommendation we make will always be driven by the business objectives of the end-customer/client.

Click here to download our white paper PDF "Bridging the Brand-Agency Divide".

Alternatively, feel free to get in touch for an informal chat.

 

(*) Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.