Customer strategy design

From a distance, customer-centricity is seductively simple.  All you have to do is figure out what your customers need and re-organise your business to deliver against it. 

But reality is different.  Processes, budget constraints and KPI's get in the way of doing the right thing.  Departments are misaligned.  Some colleagues may even object.  

A one-day 'action seminar'

This seminar helps you define what customer focus can mean for your business and which pragmatic steps you can take towards it.  For this, it focuses on the ways to:

  • consider customer-centricity as a driver for growth and profit, rather than a cost item;
  • listen to what your customers are really saying and act on this knowledge across organisational silos;
  • design and implement customer experiences that are both remarkable and cost-effective;
  • spread your customer-centricity efforts across all employees of the business.
  • Each of these topics will be tailored to the specific needs and challenges of your industry and business.

Who will benefit most?

This seminar is best suited to executive teams who wish to efficiently explore the concept of customer-centricity for their company.  It can also be of interest to marketing, sales or service teams which want to better connect their customer efforts to the company's strategy and bottom line.

More information

If you would like more information about the format and content of this seminar, we look forward to hearing from you.  Please note that in addition to the in-company version, we also provide individual executive briefings and occasionally public events on the same topics.