Books

 

danah boyd

• Enhancing Child Safety and Online Technologies: Final Report of the Internet Safety Technical Task Force by John Palfrey, danah boyd and Dena Sacco  (2010)
• Living and Learning with New Media: Summary of Findings from the Digital Youth Project  by Mizuko Ito, Heather A. Horst, Matteo Bittanti and danah boyd (2009)
• Hanging Out, Messing Around, and Geeking Out: Kids Living and Learning with New Media by Mizuko Ito, Sonja Baumer, Matteo Bittanti and danah boyd (2009)

David Jennings

• Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What It Means for Consumers by David Jennings (2007)

Dick Stroud

• The 50-Plus Market: Why the Future Is Age Neutral When It Comes to Marketing & Branding Strategies by Dick Stroud (2007)
• Internet Strategies: A Corporate Guide to Exploiting the Internet by Dick Stroud (1998)

George Silverman

• The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth by George Silverman (2001)

Guy Kawasaki

• Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki (2008)
• Going Visual: Using Images to Enhance Productivity, Decision-Making and Profits by Alexis Gerard, Bob Goldstein, Guy Kawasaki, and foreword by Guy Kawasaki (2005)
• The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki (2004)
• Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services by Guy Kawasaki (2000)
• Hindsights: The Wisdom and Breakthroughs of Remarkable People by Guy Kawasaki (1994)
• The Computer Curmudgeon by Guy Kawasaki (1992)
• Selling the Dream by Guy Kawasaki (1992)
• Database 101 by Guy Kawasaki (1991)
• The MacIntosh Way by Guy Kawasaki (1990)
• How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit by Guy Kawasaki (1995)

Idris Mootee

• 60-minute Brand Strategist by Idris Mootee (2005)
• High Intensity Marketing by Idris Mootee (2004)
• Escape Velocity: Revolutionary Business Strategy for Survival in a World of Unprecendented Competitive Intensity and Accelerated Change by Idris Mootee (2000)

Joel Makower

• Strategies for the Green Economy: Opportunities and Challenges in the New World of Business by Joel Makower (2008)
• The mentoring handbook: A guide to environmental mentoring for companies, nonprofits, and regulators by Joel Makower (2000)
• 10 Easy Ways to Buy Recycled by Joel Makower (1997)
• Good, Green Jobs: How Business Is Putting the Environment to Work for California by Joel Makower (1995)
• Beyond The Bottom Line: Putting Social Responsibility To Work For Your Business And The World by Joel Makower (1995)
• The E-factor: The Bottom-Line Approach to Environmentally Responsible Business by Joel Makower (1994)
• The Green Consumer: Revised Edition by Joel Makower (1993)
• The Green Commuter by Joel Makower (1992)
• The Green Consumer Supermarket Shopping Guide by Joel Makower,  John Elkington, and Julia Hailes (1991)
• The Nature Catalog by Joel Makower (1991)
• Air and Space Catalog by Joel Makower (1990)
• Going green: A Kid's Handbook to Saving the Planet by Joel Makower (1990)
• Woodstock: The Oral History by Joel Makower (1989)
• How to Buy a Used Car/How to Sell a Used Car by Joel Makower (1988)
• Trend Watching: How the Media Creates Trends and How to Be First to Uncover Them by John E. Merriam and Joel Makower (1988)
• Map Catalog : Every Kind of Map and Chart on Earth and Even Some Above It by Joel Makower (1986)
• BOOM! Talkin' about Our Generation by Joel Makower (1985)
• Office Hazards: How Your Job Can Make You Sick by Joel Makower (1983)

John Winsor

• Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation by John Winsor (2010)
• Baked In: Creating Products and Businesses That Market Themselves by Alex Bogusky and John Winsor (2009)
• Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business  by John Winsor (2004)
• SPARK: Be More Innovative Through Co-Creation by John Winsor (2005) 

John J. Sviokla

• Keeping Customers by John J. Sviokla and Benson P. Shapiro (1993)
• Seeking Customers by John J. Sviokla and Benson P. Shapiro (1993)

Jonathan Salem Baskin

• Bright Lights & Dim Bulbs: The Year in Marketing Buzz, Brilliance & Buffoonery, So You Don't Have To Repeat It by Jonathan Salem Baskin (2009)
• Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) by Jonathan Salem Baskin (2008)

Nancy Baym

• Personal Connections in the Digital Age by Nancy K. Baym (2010)
• Internet Inquiry: Conversations About Method by Annette N. Markham and Nancy K. Baym (2008)
• Tune In, Log On: Soaps, Fandom, and Online Community by Nancy K. Baym (1999)