How the Brand Utility Makes Marketing Truly Customer-Centric

Customer-centric marketing is like wet water, it’s a pleonasm. The nature of marketing is about responding to a customer’s need. Without it, there would be no marketing.

Still, walk through a shopping street, go to a website, visit Facebook or watch TV and you’re likely to be interrupted by marketing promotions. Promotions you don’t want and don’t need. Marketing doesn’t feel customer-centric at all.

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New Futurelab Representations in Barcelona and Valencia

We're proud to announce that from now on Futurelab is officially present in the Spanish cities of Barcelona and Valencia in the persona of David Costa and Juan Alegre.

Both gentlemen will act as Futurelab Customer Strategists in the Spanish market. In doing so, they will enrich Futurelab's propriety approach to customer-centricity, with their own, extensive experience in the field.

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Stefan Kolle

Stefan Kolle is a C-level consiglieri  with a passion for innovation and looking at things differently.  Striving for a world without the need for advertising, he helps companies ensure their customers and employees are so satisfied, motivated, enabled and empowered that they act as advocates for the brand. 

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Alain Thys

Alain Thys is on a mission to make the world a more customer-friendly place. Not just because this is a nice thing to do, but because he has learned that customer-centricity is probably the most profitable strategy any business can pursue. 

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Services

As an advisory boutique we have to freedom to provide you with a slightly different type of consultancy experience.   As such our services come in three flavours:

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I’m Getting Engaged!

I know, I know.

I said I would never do it again.

They said it could never happen.

But, at the end of the day you knew it had to happen. Right?

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Mismatch Between Hype and Reality of How the 70+ Use Techology

Pew Internet has just published a report titled - Older adults and technology use: Adoption is increasing but many seniors remain isolated from digital life.

Laurie Orlov has written a blog posting about the research. Her main conclusion is that as much as we would like to think that the older-old are taking to using smartphones and tablets and spending more time online the evidence suggests that isn't really so.

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Killer Headlines: 3 Must-Read Posts, and More – Roger’s Picks

Here’s the best content we found two weeks ago! Want to help thousands of fellow readers? Share your own great find in a comment!

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Why Atoms Are the New Bits

Has digital technology really made us better off? While there are lots of impressive gadgets, the impact on our actual well-being has been surprisingly mild. In fact, by many measures, we’ve become worse off since personal computing took hold.

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Is Experience Blindness the Default State of the Business World?

Is the default condition of showing-up and operating in the business world that of experience blindness? Is the reason that so little progress has been made by so many on customer experience due to this experience blindness? Is experience blindness the cause behind so many workplaces having the same feel as hospitals?

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