We're proud to announce that from now on Futurelab is officially present in the Spanish cities of Barcelona and Valencia in the persona of David Costa and Juan Alegre.
Both gentlemen will act as Futurelab Customer Strategists in the Spanish market. In doing so, they will enrich Futurelab's propriety approach to customer-centricity, with their own, extensive experience in the field.
Stefan Kolle is a C-level consiglieri with a passion for innovation and looking at things differently. Striving for a world without the need for advertising, he helps companies ensure their customers and employees are so satisfied, motivated, enabled and empowered that they act as advocates for the brand.
Alain Thys is on a mission to make the world a more customer-friendly place. Not just because this is a nice thing to do, but because he has learned that customer-centricity is probably the most profitable strategy any business can pursue.
Every neuromarketing technique has one main purpose: get beneath consumers’ conscious reactions and see what they think subconsciously. While some neuromarketers employ high tech equipment like fMRI machines, a Canadian group says a simple device first used in 1890 may unlock our brain’s secrets. A team from the University of British Columbia’s Visual Cognition Lab thinks that, used properly, the Ouija Board can show what subjects are really thinking.
The party at Idea Couture London office last week was a fantastic event. Get to meet many young talented people there and looking forward to work with them on projects. My work takes me around the world and it is hard to get to know everyone in different offices. I enjoy talking to creative people from creative engineers to designers. And I have a very different idea of what "creative" people means.