Having the right design for your VoC program is crucial. Below you will find a list of the most important Voice of the customer KPIs.
We present some key consumer trends and how retailers can adapt. A compilation of presentations Alain Thys gave in Vilnius (2013) and Tallinn (2014).
Many innovations fail because they have little customer relevance. This presentation explores how to innovate less, but with more meaning.
3D printing technology is about to change many of the ways in which retailers need to trade and organise their business. This presentation explores how.
Becoming customer-centric is easier said than done. This presentation explores the main barriers companies encounter and the ways to overcome the.
Much customer-centricity thinking focuses on B2C markets, but in B2B the added value can be just as large. This presentation explores some of the ways this value can be captured.
This is the Russian edition of the presentation which challenges marketers to drop their bad sales promotion habits and start turning customers into promoters.
This little video tries to give a flavour of what it means to be a customer-centric company, and promote Alain's book in the process :-)
Western digital and social media habits are quickly spreading to India. But that doesn't mean Indian brands should imitate the practicesn of their Western counterparts.
From a customer perspective many TV ads are irrelevant, intrusive and annoying. Using a storytelling approach, brands can get consumers to embrace their message.
This five-step action guide is written for executives who want to make their business more customer-centric. Inspired by Alain Thys' book with the same title.
Why is providing the customer a good 'experience' so difficult? McKinsey offers it thoughts - so do I
Ask different questions to get different results
Ready. Fire. Aim.