Occupation: A global brand strategist, author and speaker who is convinced that behavior is the intersection of branding and reality.
Mobile: +1 312 725 0261
Profile
Author of Branding Only Works on Cattle, a contrarian manifesto for reinventing brands for the 21st Century
Columnist on CMO leadership for Advertising Age, co-host of the podcast Socializing Media, and regular blogger at Dim Bulb
Speaker and overall rabble-rouser for corporate audiences that want to unleash the resources of departments outside of marketing to help deliver brands and sales
Advisor to clients in the U.S., Europe, Asia, and the Middle East on turning brand strategy into something more than pretty words and pictures
Thinker of heretical ideas to change businesses for the better
