Alain Thys

Alain Thys is on a mission to make the world a more customer-friendly place. Not just because this is a nice thing to do, but because he has learned that customer-centricity is probably the most profitable strategy any business can pursue. 

Today, he heads up Futurelab, where he contributes his passion for the customer, his mind for simplicity and over 20 years of experience as an international strategist, retailer and venture capitalist.

Career Highlights

• A lifestyle marketeer with a general management background in fashion, luxury cosmetics and sportswear
• Profitably managed hundreds of retail stores and shop-in-shops from Ireland to Kazachstan, while being one of Europe's outlet store pioneers
• Involvement as a hands-on VC and merchant banker in over 30 international start-ups
• Managed technology and internet firms during the good but also the very bad days of the dot-com hype
• Assisted C-level executives on the formulation and implementation of global priority programmes

Notable

• Storyteller with strong ability to explain complex issues in a simple and intuitive manner
• Author of various papers and acclaimed presentations on the need for marketing to change
• Passionate about customer-centricity

Accredited as Net Promoter® Certified Associate 

Email: ath@futurelab.net