An interesting thought from Scott Karp over at Publishing 2.0. Is the competitive battle between all the social applications really between their technologies, features and benefits or will people choose the winners because they host “my kind of people”. Think about it, if Facebook lost half its buttons but hung on to the profiles of your friends, would you stay? Or if all your friends migrated to a different, less souped up platform, would you go with them?
When I was in merchant banking, my job was to kick about one project a month “into shape” before we took it on the road and invested in it ourselves. The opportunities for improvement were as varied as there were entrepreneurs, yet invariable every business case and plan I got on my desk had the same flaw. They all underestimated the time it would take to get their business to the market and they all overestimated the time in which people would start flocking to their door.
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