Marketing & Strategy Innovation

They Wear Nike on Mars, Right?

There’s a four-week mission to Mars taking place right now, complete with a Mars landing module known as the LEM, a full-size Mars rover, a mobile quarantine unit, a bio lab and an interplanetary excavation unit. Only the “mission” is not actually taking place on Mars, it’s taking place on Manhattan’s Upper East Side inside the 55,000-foot Park Avenue Armory. Space Program Mars is a wildly inventive art experiment from Tom Sachs that is equal parts art installation, science project and "space nerd amusement park." The installation is a creative exploration of what it would be like to explore the Red Planet, along with a non-stop display of clever wit (yes, the LEM dispenses whiskey). Oh, and did I mention that all of the Mars crew members (ahem, cast members) also wear the Nike Mars Yard Shoe?

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Comments (0) • Posted on on 2 June, 2012 - 21:34
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Nike Dominic Basulto branding space exploration

Kraft & Kellogg’s Are Clueless

Kraft has rebranded its salad dressing as “anything dressing.” Kellogg’s “Project Signature” is intended to change the way consumers experience breakfast. Both companies are enamored with the ideas, emotions, associations and appearance of their branding.

And both companies are clueless.

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Comments (0) • Posted on on 1 June, 2012 - 23:58
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brands Jonathan Salem Baskin Kellogg's Kraft strategy

Move Over Entrepreneurs, Here Come The Intrapreneurs

Originally posted on Forbes

In the wake of Facebook‘s IPO, and despite where the stock goes from here, one thing is clear: Entrepreneurs–especially successful ones–arethe new rock stars of business culture. Despite this trend, the reality remains that for every successful entrepreneur who builds even a modestly successful business, there are thousands who struggle and toil endlessly and may never see the fruits of their labor come anywhere close to commercial success. Add that to the fact that while entrepreneurialism seems to be enjoying a golden age of sorts, it isn’t for everyone.

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Comments (0) • Posted on on 1 June, 2012 - 23:46
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David Armano business entrepreneurship

Five SMARK Questions for Stefan Kolle

In the build-up to his presentation at the Marketing 360 conference in Bucharest, SMARK - Romania’s leading community for marketing professionals - interviewed my colleague and business partner Stefan Kolle on the topics of NPS, customer experience and advocacy.

As the interview contains some interesting points which you might not be able to pick up from the Romanian edition, we thought we’d reprint the Q&A with the journalist:

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Comments (0) • Posted on on 31 May, 2012 - 21:35
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Alain Thys Futurelab interviews SMARK Stefan Kolle

Have You Noticed The Emerging of Professional Visual Anthropology? Now You Can Be An Anthropologist Even If You Can't Read And Write!

I carry my camera (Leica) for 2 reasons. One is to capture pictures that remind me of what I've experienced or just something for inspiration and two is to share with others what I am doing. A picture can often tell a story better than a thousand words. Photography can capture the pure spirit and beauty of life, to tell a story to tangiblize humanity or to create a real (or fake) personality and to communicate an idea. I called it the practice of visual anthropology. Does it mean I am now an anthropologist?

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Comments (0) • Posted on on 31 May, 2012 - 20:50
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anthropology Idris Moote media

Design Manifesto 2012

When Tim Brown said that ”design is getting big again”, he meant that Design is moving (or has moved, in my humble opinion) from a form giving exercise and into the boardroom where is have become a much bigger strategic activity.

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Comments (0) • Posted on on 31 May, 2012 - 17:28
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Design Translator design manifesto

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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