Marketing & Strategy Innovation

Customer Loyalty and Advocacy: What Can We Learn From Jonathan Ive and Zappos?

In a recent post on CustomerThink, Bob Thompson shared his experience with AT&T and Colin Shaw made the following comment:

Continue reading »

Comments (0) • Posted on on 28 May, 2012 - 17:51
Share this
Apple customer experiences empathy Maz Iqbal Zappos

Persuade with Silky Smooth Copy

It shouldn’t surprise Neuromarketing readers that choice of words is important when writing headlines, taglines, or copy, but brain scans show how specific words can have the same meaning but activate different areas of the brain. Emory University researcher Krish Sathian has shown that words that words related to texture, for example, activate areas of the brain associated with touch – even when their usage has nothing to do with tactile sensations. (Abstract, and an interview with Sathian.)

Continue reading »

Comments (0) • Posted on on 25 May, 2012 - 17:56
Share this
copywriting neuromarketing Roger Dooley

McDonald’s Metro: Lipstick On a Pig

If, as they say imitation is the sincerest form of flattery, fast casual restaurants should be flattered by the recent efforts of McDonald’s and other quick-serve restaurants.  Many fast feeders are trying to emulate chains like Chipotle, Smashburger, and Panera, since fast casual players have stolen share from them for the last couple of years and outrank them in customer studies.

Continue reading »

Comments (0) • Posted on on 25 May, 2012 - 00:42
Share this
brand experiences brands Denise Lee Yohn McDonald's

Distributed And Destination Thinking

When I talk to clients about getting into a 'digital mindset' I often end up talking about the differences between distributed and destination thinking. Destination thinking is the kind of media approaches that have been with us for many years. We create content, attract (or 'drive') users to that content in order to keep them there for as long as possible, serve advertising at them, or make money from them in some other way.

Continue reading »

Comments (0) • Posted on on 24 May, 2012 - 22:31
Share this
digital innovation media Neil Perkin trends

Extreme Trust: Can Honesty Be a Means of Competitive Advantage? (part II)

I value what Don Peppers and Martha Rogers write and as such I am making my way through their latest book (Extreme Trust) and using it to write a series of posts on matters that are touched upon by Don and Martha. In the first post I set out the bigger picture – why trust matters, what the challenge is and how transparency will force companies to become “trustable”.

Continue reading »

Comments (0) • Posted on on 23 May, 2012 - 18:51
Share this
books Maz Iqbal transparency trust

Tell Me Something That Matters To Me

The future of social communication is mobile, at least if you believe the latest round of evangelism coming from the technopunditry. I actually buy it, mostly, and I think the idea of being immersed in a web of background, insight and opinion at any given moment is kinda cool in a cyberpunk consensual hallucination sort of way.

Continue reading »

Comments (0) • Posted on on 23 May, 2012 - 00:15
Share this
Jonathan Salem Baskin mobile innovation digital

Recent content

  • Customer Loyalty and Advocacy: What Can We Learn From Jonathan Ive and Zappos?: In a recent post on CustomerThin... http://t.co/HUOfgwbL
    14 hours 9 min ago
  • Persuade with Silky Smooth Copy: It shouldn’t surprise Neuromarketing readers that choice of words is important ... http://t.co/Oftzt66F
    3 days 14 hours ago
  • McDonald’s Metro: Lipstick On a Pig: If, as they say imitation is the sincerest form of flattery, fast casual re... http://t.co/FAAf1O0g
    4 days 7 hours ago
  • Distributed And Destination Thinking: When I talk to clients about getting into a 'digital mindset' I often end ... http://t.co/xQtFa2yd
    4 days 9 hours ago
  • Extreme Trust: Can Honesty Be a Means of Competitive Advantage? (part 2): I value what Don Peppers and Martha Ro... http://t.co/iF8cUPT3
    5 days 13 hours ago

More tweets »

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

Subscribe

RSS



Follow us on

Archive