Marketing & Strategy Innovation | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation.

Customer Experience Lessons from Mom

In honor of Mother's Day this weekend, I thought this was a fitting time to share some customer experience lessons from Mom.
It's been a while since I've done a "Customer Experience Lessons from..." post. I enjoy writing them, so I'll be doing more of them real soon.

As I'm writing my blog, I often weave in stories about my kids - lessons I've taught them or conversations we've had that seem to apply equally to this world of customer experience. Time to put them all together in one place. So here goes...

Comments (0) • Posted on on 11 May, 2013 - 09:38

Anette Franz (Gleneicki) customer experience

Amazon Earns Customer Loyalty With Integrity, Not Rewards

I got an email a few days ago from Amazon, telling me the price of the book I’d ordered had dropped, so it was passing the savings on to me. I think it was all of $.16. But that small sum is why I’m a loyal customer.

Comments (0) • Posted on on 11 May, 2013 - 09:33

Amazon customer experience customer loyalty Jonathan Salem Baskin

Liked Iron Man? You'll Love Super-Sensory Augmentation

The world of Iron Man may be closer to being a reality than we originally thought. A group of design students at the Royal College of Art in London recently created two different "Iron Man masks" that give their wearers sensory superpowers. One mask is worn over the ears, mouth and nose, giving users the ability to hear things that were never before possible by using a multi-directional microphone. The other mask is worn over the eyes and enables users to see different types of movement patterns around them.

Comments (0) • Posted on on 11 May, 2013 - 09:27

augmented reality domic basulto

How would you define work in a networked world?

I’ve been scratching my head trying to think about how to understand the different facets of labor that are shaping contemporary life. I don’t have good answers; I only have some provocations and a few questions, but I would love to hear your thoughts.

Comments (0) • Posted on on 6 May, 2013 - 16:31

danah boyd network Society work

Hold the Cone

Hold the cone! No, I don’t mean “hold the phone.” I’m saying “hold the cone” because that’s what ice cream shop workers should do.

Allow me to explain:

Comments (0) • Posted on on 6 May, 2013 - 16:26

customer experience customer-centricity Denise Lee Yohn touchpoint

Brands Who Used The Force on Star Wars Day #Maythe4thbewithyou

Brands that insert themselves into relevant cultural events is now becoming a norm in marketing. Did you know that May 4th is considered Star Wars Day? These brands did, and they inserted themselves in the conversation by producing content which reflected it.

Comments (0) • Posted on on 6 May, 2013 - 16:22

branding culture David Armano star wars

Recent content

Great info, thank you for...
by guyoz golan on Integration Strategies for Better SaaS Adoption
nice article thanks for the...
by daisy12 on Manufacturers in Virtuality
This is really a nice article...
by Ramiszaro on Manufacturers in Virtuality
Thank you This article is...
by Online Advertising Agency on The Future of Digital Advertising?
all i want to say is it was...
by peter kenneth on The Greening of P.R.: Read All About It
Thanks for sharing this post...
by Anonymous on The Renaissance of Lifecycle Thinking
nice one
by hart on Seating Secret: How to Soften up Your Prospects
I have taste a luxury product...
by Anonymous on Luxury Brand Marketing - Marketers Must Read
Hi everyone, I am currently...
by Anonymous on Are You Suffering from Facebook Addiction Disorder (FAD)?

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

Subscribe

RSS

Follow us on

Twitter YouTube LinkedIn