Marketing & Strategy Innovation

Enterprise Apps User Interface - the Wrong Discussion

by: Sigurd Rinde

Imagine an Enterprise App with UI design lifted from World of Warcraft?A tad gothic?

But games work, kids dive into them in droves and never seem to scratch their heads.Electronic games now being a bigger industry than the film industry must mean that their user interfaces work as well.

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Comments (0)Posted on on 11 March, 2010 - 23:09
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The Economist: Women-Friendly Innovation in Emerging Markets

In an article about women-friendly innovation in emerging markets, The Economist unpacks the concept of "wominnovation" by examining how societies can harness the power of innovation to empower women and promote greater gender equality. A new study by the International Centre for Research on Women recently examined eight inventions that have helped women dramatically -- including mobile phones, micro-credit and motorized scooters. As The Economist points out, these "wominnovations" are comprised of three main elements: 

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Comments (0)Posted on on 11 March, 2010 - 22:27
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How to Put Together a Corporate Social Media Policy in 5 Minutes

PolicyTool for Social Media is a policy generator that greatly simplifies the task of creating a working social media policy. Answer about a dozen and odd questions and before you can hop across to Facebook, your policy is ready for your to copy paste anywhere.

Based on my answers (and relative lack of paranoia) here's what a policy for my own company (if and when I start one) would look like:

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Comments (0)Posted on on 10 March, 2010 - 23:42
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Twitter and Facebook Follow Foursquare – 2010 Is the Year of Location-based Social Media Tools

It is a truth universally acknowledged that everybody makes predictions at the end of a year about ‘the big thing for next year’. Sometimes they’re right and sometimes they’re wrong. And sometimes you only really start to notice trends and change when you are in them. In social media it is becoming clearer and clearer that the big thing for 2010 is location-based tools.

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Comments (0)Posted on on 10 March, 2010 - 23:04
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3D Commercials, Different Dynamics

3D entertainment has finally gone mainstream. Although three dimensional movies have existed for decades, they were largely gimmicky and had significant viewing problems. Now, James Cameron’s Avatar brought 3D to the big screen in a way that amazed audiences and convinced studio execs that the world was ready for 3D movies.

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Comments (0)Posted on on 10 March, 2010 - 22:34
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Innovative Innovation

Guest Post by: Denise Lee Yohn

A few weeks ago, Forbes ran an article (http://www.forbes.com/2010/01/22/retail-marketing-products-barbie-hyunda...) entitled, “Innovation Beyond Apple.” The piece de-briefed a discussion among executives from a range of consumer goods companies including HSN, Mattel, and Chrysalis, an incubator company for emerging brands. It challenged readers to think about innovation differently, and many of the points resonated with me.

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Comments (1)Posted on on 9 March, 2010 - 22:34
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