You can actually do the work, or you can fake it and try to make an easy buck. It doesn’t matter what industry or profession you’re in. Athletes cheat. Accountant cut corners. Political consultants adjust poll numbers. Teachers hire surrogates to take their certifications for them. And yes, social media gurus make up magic equations that promise to measure everything from ROI to the value of a like.
To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy.
Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities.
In an era of customer self-realization and engagement, excellent customer service and technological advantage is not enough. Innovation and development based on generic drivers does little more than just that; create generic companies.
I miss all the news that fit to print -- not all the news, and pseudo-news, and churnalism, and press releases published verbatim, and gossip, and updates to gossip, and galleries, and listicles that drive just one more page view.
The ability to interrogate and make decisions based on consumer data from social media is a key 2013 priority for European bankers according to a survey from the European Financial Management Association (Efma) and the Fair Isaac Corporation (Fico). The survey of credit risk professionals from 27 European countries found that analysing these data to better understand consumer needs was a priority for 54% of respondents.
By now, every CMO understands the need to build a data-driven marketing team. But how do you do it? In this post I share Marketo’s tips about the staff and skills you need to develop, as well as how to create a culture of metrics and accountability.
The concept of knowledge management is purely an academic topic and has very little relevancy to the real world. When consultants start promoting it as if it is the central piece of strategy or oganization, I have a problem with it.
Here are a few lessons Gaius Julius Caesar might have taught us were he alive today. He ultimately met a pretty brutal end, but until that point, the guy was so successful that his last name became synonymous with “Emperor”. (Point of note: the titles “Czar” and “Kaiser” come from the name ”Caesar.”)
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