What on earth can something called "peripheral sparring" teach us about the customer experience?
If you've followed this blog for a while, you know I have two sons in Taekwondo. I've shared lessons from their Taekwondo classes in the past, but it's been a while. Recently, their Master Instructor introduced this new concept, and I sat there thinking, as I usually do, "Hmm. I can totally relate this to customer experience.
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