Over the past 12 months, Pinterest has witnessed explosive growth. The site has topped 23 million unique visitors and average site visit time is nearly 100 minutes per month, making it one of the largest and most engaging social networks around. AdAgeraves that “…Pinterest has gone from relative obscurity to exalted status alongside Facebook and Twitter…”
Earlier this week, I wrote the first partof this two-part series that covers my take on Dr. Stephen Covey's 8 Habits and how they can be applied to the customer experience discipline. I covered the first four habits in that post; today I'll start with habit #5.
Showcasing the growth of the so-called visual web, Comscore (vla All Things D) today came out with figures to show that, in the US at least, Instagram had 7.3 million daily active users (DAUs) beating Twitter’s 6.9 million.
I put this presentation together at very short notice in order to facilitate assessionorganised by Orange Business Services for its clients. This isn’t therefore a piece of scientific research, far from that, but merely a few random thoughts put together, in the light of what my team and I go through on a daily basis as well as the conclusions from our visits in Silicon Valley (Sept 17-22, 2012) as part of the blogger bus tour (check http://live.orange.com for details as well as Twitter for the #blogbushashtag).
Can an initial rejection actually help you get the “yes” you really want? Surprisingly, if you create the right first and second requests, it can. Persuasion expert Robert Cialdini conducted a classic experiment that demonstrates the technique by soliciting volunteers to work with troubled kids.
The 5 basic rules of calculating the value of a Facebook ‘fan’
A question that routinely comes up in social media circles is what is the value of a Facebook fan? (The question also applies to the value of a Twitter follower, Youtube subscriber, email recipient, etc.)
Today, many are touting the benefits of buying locally produced products because — all else being equal — these products have less of an environmental footprint because they travel shorter distances to market. Yet, there has been less attention paid to how far shoppers travel to make their purchases — and the opportunity to reduce their environmental impact when doing so.
I really don’t care how many people follow your brand on Twitter, or Like your brand on Facebook. Numbers like these are essentially meaningless – building the right kind of relationships with 500 targeted people will always be more beneficial to you then meaningless, un-targeted relationships with 500,000.
Perhaps it’s seasonal, but the past few weeks have seen a gusher of studies, surveys, analyses, and reports from a wide range of organizations, including three of the Big 4 accounting firms. I’ve perused the latest crop and summarized six of them below.