Monthly Blogs Archive

Hey Internet Providers: Data Wants to Be Free, Too!

Last summer, the fastest way to spend $50 in America was to fill up at the pump. This summer, the fastest way to blow through $50 might be streaming videos and music from the Web to your smart phone. From cable companies to wireless providers, the companies that provide the tubes of the Internet are waking up to the sheer amount of data that’s coursing through their networks and cooking up new pricing plans that are based on data usage.

Continue reading »

Comments (0) • Posted on on 28 June, 2012 - 23:03
Share this
Dominic Basulto data digital mobile telecom ISP

The World as We Knew it is Over. Now What?

We are in the midst of a radical revolution. While, some call it the digital revolution it’s much bigger than that. For sure, digital technology is at the foundation of this revolution but it is only the catalyst to the change. Fundamentally, economic value is created from economic inefficiencies. If you were a farmer and owned fertile land it was more economically efficient for you to grow crops than for someone else that lives on a rocky hill. Hence, people buy vegetables from you rather than grow vegetables themselves.

Continue reading »

Comments (0) • Posted on on 28 June, 2012 - 22:54
Share this
advertising innovation insights John Winsor publishing

David Ogilvy says He is a Lousy Copywriter

Everyone knows who David Ogilvy is.

He is probably one of the worlds greatest “ad men” and the likely inspiration to Mad Men. In 1948, David started Ogilvy & Mather, an advertising agency responsible for some of the world’s most iconic ad campaigns such as Dove beauty products featuring real women, and American Express’ “Don’t Leave Home without it”. However, not many people know that he is a lousy copywriter, at least, not in the traditional sense.

Continue reading »

Comments (0) • Posted on on 28 June, 2012 - 22:50
Share this
Design Translator copywriting David Ogilvy creativity

From Islands To Ecosystem: Connecting Social, Digital + Mobile

From Web And Desktop To Anytime, Anywhere.

In the early stages of digital, businesses first dipped their toe on the Web by launching brochure like Websites which had to be located initially through a browser "URL" (WWW) followed quickly by search engines which organized the Web. Today, the Web and the digital landscape looks dramatically different compared to the Internet's frontier years. For starters, the Web has become mobile, with 1.2 billion of the world's population accessing the Web through a mobile browser.

Continue reading »

Comments (0) • Posted on on 27 June, 2012 - 18:01
Share this
David Armano digital mobile social ecosystems

What Is The Right Organization Design For Your Corporation? And What Test To Use To Know If You've Got The Right One?

Innovation effectiveness is closely linked to organization design. In the past, most organization design objectives were driven by a need to improve efficiency, resource sharing and improving focus. It is not common to see innovation as the core driver or organization design to improve speed, creativity and agility. Many organizations struggle to 1/designing the organization and available options 2/understand the implications of different design option 3/making the decision among different organization design models. So what are the factors that should guide the choice (and criticality) of organization design?

Continue reading »

Comments (0) • Posted on on 26 June, 2012 - 20:13
Share this
Idris Mootee organization design insights

Is Yours a Cult Brand?

I read an article yesterday on Business Insider about 16 Brands That Have Fanatical Cult Followings. I love this concept because, ultimately, I think every brand wants to achieve this status. Don't you want to have raving fans? Evangelists of/for your brand? People who can't live without your brand or will accept no substitute? Yea, I thought so.

Continue reading »

Comments (0) • Posted on on 26 June, 2012 - 20:10
Share this
Annette Franz Gleneicki branding cult brands insights

Stop Waiting For Bad News

I know I’m dim, but I don’t understand all the blather about bad news or customer complaints being the chance for brands to earn trust. I think it’s the opposite of how you should look at things; trust comes from a shared understanding before bad things happen.

Continue reading »

Comments (0) • Posted on on 26 June, 2012 - 19:59
Share this
Jonathan Salem Baskin bad news branding communication

Video: What business learned at Rio+20

My five-day visit to Rio+20 was a nonstop affair, a morning-til-wee-hours parade of meetings, meals, speaking, and more meetings. (Oh, and some drinking and dancing.) Along the way, I caught up with a dozen or so business and NGO executives for some quick, 3-minute video interviews to learn why they attended, what they were learning, and what they saw as the opportunity for business coming out of Rio+20.

Continue reading »

Comments (0) • Posted on on 26 June, 2012 - 19:57
Share this
interviews Joel Makower video

A Summer Reading List for Innovators

If ideas are the currency of the future, then books are still the best way to trade these ideas with others. To celebrate the 600th blog post of Endless Innovation, I've put together a summer reading list of ten books for innovators. These books feature some of the big ideas that are winning in the marketplace of ideas. While not all of them deal directly with technological innovation, all of them approach innovation from a unique perspective - whether it's neuroscience or science fiction or Darwinian evolution.

Continue reading »

Comments (0) • Posted on on 26 June, 2012 - 19:52
Share this
books Dominic Basulto innovation

Why Price Matters and How It Is Tied Up with Marketing, Service and Customer Experience

In a recent post, I wrote:

“Bob Thompson shared the results of research he had been involved in some years ago. When customers were asked what constituted ‘customer-centricity’ they came up with: product quality/fitness for purpose; customer service excellence; being treated fairly; and price. Bob made a big play, as do others, about price only being fourth on the list. I will be writing a post on the price myth soon.”

Continue reading »

Comments (0) • Posted on on 26 June, 2012 - 19:21
Share this
Maz Iqbal price insights marketing customer experience

Recent content

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

Subscribe

RSS



Follow us on