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To Really Understand Social Media, You Must Also Understand Online Communities

It is very easy to get excited by social media. By “Likes” and “Follows”. To think about the tools you can use. To worry about creating content. To feel you must rush to be on the latest platform or site. But in all this excitement it can be easy to forget something that is more important than the tools, platforms and sites that you can make use of – the skills and expertise you need to identify, manage and grow a true online community.

Comments (0) • Posted on on 30 April, 2012 - 15:44

Matt Rhodes online communities social media

Another Airline Merger

I may be dim, but I’m having deja vu all over again after reading that the unions of newly-bankrupt American Airlines would rather consider a merger with habitually-bankrupt US Airways than pursue a draconian business plan proposed by their own management.

Comments (0) • Posted on on 27 April, 2012 - 19:03

Jonathan Salem Baskin airlines mergers

Brand Experience Brief: Lego

(Here’s my newest Brand Experience Brief — insights and analysis from my audits of new and interesting retail or restaurant concepts.)

It’s always interesting to see how product companies create retail experiences for their brands. That’s why I’m eager to share my download on the LEGO store. It’s a solid experience for the LEGO brand, but they missed some opportunities to make it even more engaging. Take a look and let me know if you agree:

Comments (0) • Posted on on 26 April, 2012 - 19:30

brand experiences Denise Lee Yohn Lego retail

Clicks Don’t Count!

As long as banner ads have been on websites, the number of clicks they garner has been the most important performance metric for an ad. Ads that get fewer clicks are canned in favor of those that get more.

Comments (0) • Posted on on 25 April, 2012 - 19:30

clicks metrics neuromarketing Roger Dooley

Think Green, Drink Brown: Recycled Water

Slate recently highlighted the fastest-growing industries in the USA - everything from hot sauce to self-tanning products to 3D printers to generic pharmaceuticals. Here's one industry they missed: the recycled water industry.

Comments (0) • Posted on on 25 April, 2012 - 14:30

Dominic Basulto green recycled water

The Easiest Way Ever to Boost Your Productivity

Do you find chunks of your day consumed by less than productive activities? Updating Twitter? Checking Facebook? Clicking on those fascinating links posted by your friends? Checking sports scores or stock prices? Catching up on the latest hilarity from DamnYouAutoCorrect? None of these are bad things, but when you have important tasks to complete these non-essential activities can kill your productivity. It turns out there’s a quick visualization you can perform that will make you more likely to focus on your mission-critical tasks.

Comments (0) • Posted on on 25 April, 2012 - 00:44

Roger Dooley neuromarketing social media

The Semantics of Branding

I may be dim, but have you ever thought about how people talk about brands? The brand stands for something. The brand does this or that. The brand value is whatever. The brand has a conversation with people. The brand tells stories.

Guess what? There’s no such thing as “the brand.” It has no consciousness or personality. It can’t do things. It simply isn’t.

Comments (0) • Posted on on 25 April, 2012 - 00:09

branding brands Jonathan Salem Baskin

The Hardest Part of Any Innovation Process Is Sensemaking. And Sensemaking Is Closely Linked to Insights

The hardest part of any innovation process is where data and insights come together and try to make sense of them. Sensemaking is about using visual mappings and narrative techniques to mine the non-quantitative data. This excerpt is taken from a piece in the current issue of M/I/S/C magazine on Insights and Sensemaking co-written by me and Richard Thomas.

Comments (0) • Posted on on 24 April, 2012 - 23:31

customer insights Idris Mootee innovation data analysis

How Are the Top Hotel Brands Innovating in Social Media?

by: Jon Stokes

A recent report has ranked the digital performance of 52 global hotel brands. The latest L2 Hotels Digital IQ Index rated brands according to the performance of their sites and use of digital marketing, mobile and social media.

Comments (0) • Posted on on 24 April, 2012 - 19:30

hotels Jon Stokes socila media

Why Wells Fargo Is Banking On Sustainability

Today, Wells Fargo announced a major environmental commitment consisting of three 2020 goals: $30 billion in loans and investments in clean technologies, energy-efficient buildings, environmental innovation; $100 million in community grants and increased volunteerism for grassroots environmental initiatives; and energy-efficiency, waste-diversion, green building, and greenhouse gas targets.

Comments (0) • Posted on on 23 April, 2012 - 19:45

interview Joel Makower sustainability Wells Fargo

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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