Monthly blogs archive

Radical Differentiation at Lululemon

Last week, the Wall Street Journal featured a piece about Lululemon Athletica’s “secret sauce.” Although many stories have been written about the retailer of yoga-inspired athletic apparel, this one succinctly relayed the elements that distinguish Lululemon from other brands.

Comments (0) • Posted on on 30 March, 2012 - 22:34

Denise Lee Yohn retail retail experiences

Branding: Avoiding Bad Neighborhoods

Are you placing your brand in a “bad neighborhood?” The other day, I was contacted by a BBC reporter, Daniel Nasaw, working on a story about highway naming. At first I thought he had contacted the wrong person, but it turned out there was logic behind his query. The core question, sparked by a move by Virginia to allow corporate sponsorship of highways and bridges, was whether a brand should associate itself with a potentially unpleasant experience.

Comments (0) • Posted on on 30 March, 2012 - 21:03

Roger Dooley brands customer experiences place perception neuromarketing

Engine Yard’s Dillon: “A Private Cloud Is an Oxymoron”

As I was in San Francisco today, I managed to squeeze into a meeting with some of my former partners of the IT press tour organised by my friend Philippe Nicolas. Today we visited Engine Yard, a new player at the forefront of the implement of platforms as a service (PaaS, i.e. the infrastructure side of cloud computing) for start-ups and Fortune 500 companies.

Comments (0) • Posted on on 29 March, 2012 - 23:01

cloud computing interview Yann Gourvennec

Why Training Staff How to Use Social Media Will Help Your Business

The Information Commissioner’s Office in the UK has warned employers not to ask for the Facebook username and log-in details of their staff or of people who apply for jobs. That this even has to be ruled on will come as a surprise to many – I wouldn’t expect to give my employers access to my house, or to my diary or to my holiday photos. But apparently some employers in the UK (but more in the US) have been asking for this data so that they can get an understanding of a candidate before they hire them, or of an employee they have working for them.

Comments (0) • Posted on on 29 March, 2012 - 22:34

employees empowerment employees engagement Matt Rhodes social media

The Internet's Cult of Now

There is only one measure of time that matters to the current Internet generation: the here and now. The Cult of Now is influencing everything that we do and every interaction we have on the Internet, especially since providing a live, real-time update is often no more difficult than pressing a button on a smart phone.

Comments (0) • Posted on on 29 March, 2012 - 21:45

digital living Dominic Basulto Internet

Reflections on Fear in a Networked Society

I’ve been trying to work through some ideas on how fear operates in a networked society. At Webstock in New Zealand, I gave a talk called “Culture of Fear + Attention Economy = ?!?!” Building on this, I gave a talk at SXSW called “The Power of Fear in Networked Publics.” While my thinking in this arena is still relatively nascent, I wanted to make available what I’ve thought through so far in the hopes that you have feedback and critique.

Comments (0) • Posted on on 28 March, 2012 - 23:22

danah boyd fear

What Guy Kawasaki Knows about Google+, and You Don’t

Google+ seemed to get off to a running start, but more recently has been termed a “ghost town” by some pundits. Experience with the service suggests less than robust usage by consumers, despite the large number of registered users. When my Why Jersey Shore Drops the National IQ post went mildly viral last week, it quickly garnered more than a thousand Facebook likes, but a mere five +1s. Does this mean Google+ is headed the way of Friendster and MySpace?

Comments (0) • Posted on on 28 March, 2012 - 20:34

Roger Dooley Guy Kawasaki Google Plus

Strategic Innovation and the Quest to Reinvent Management

I spoke at a number of conferences the last few weeks on the same topic of Strategic Innovation in the Age of Reinvention. Reinvention is the word as every individual, practicing professional, multi-nationals, non-profits, education institution and government ought to be thinking about “reinvention”. We desperately need to “totally reinvent ourselves” in order to transform our economy, organizations, politics and societies.

Comments (0) • Posted on on 27 March, 2012 - 22:23

Idris Mootee innovation management strategy

Bright Lights Project - Bundle Offers

Chances are you've come across a bundled services offer from your friendly neighborhood phone or cable companies lately. It's actually the primary slant of their marketing strategies, so you really can't avoid them. The pitch is simple: buy more of the things we sell and you'll get a better up-front discount.

Comments (0) • Posted on on 27 March, 2012 - 21:54

bundles discounts incentives Jonathan Salem Baskin selling special offers

You No Longer Have a Right to Privacy

The concept of privacy is undergoing a radical transformation, thanks to our continuing willingness to provide companies like Facebook and Google our data for free. If, before, we largely lived our lives in private, we now live our lives in public. In many cases, we no longer even know what is public and what is private, who has our information, and what they are doing with it.

Comments (0) • Posted on on 26 March, 2012 - 08:02

digital living online privacy Dominic Basulto

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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