We are working on a new Futurelab website. This means our current one may have hiccups. We apologize for any poor experience or layout.

Monthly Blogs Archive

Three Lessons for Fulfilling on a Green Brand Promise

When it comes to the environment, consumer behavior can be inconsistent or even a bit hypocritical. Two-car families will buy a hybrid and a gas guzzling SUV. Parents will teach their kids to turn off the water while brushing, but take a few extra minutes in the shower to enjoy the peace and quiet. Somehow, we tend to overlook our own inconsistencies, while holding others accountable for their actions.

Continue reading »

Comments (0) • Posted on on 31 January, 2012 - 20:23
Share this
brand promise David Wigder green green brands

Instagram and the Growing Power of Photography in Social Media

The Crimean War of the 1850s was a revolution in communication. For the first time reports from the battlefield were returned in what felt like near-real-time thanks to the electric telegraph transmitting messages in just hours rather than them having to be sent by horse across Europe. Many people complained about the impact of this real-time news, and the harm that it did reporting on the events tragedies of the war as they happened.

Continue reading »

Comments (0) • Posted on on 31 January, 2012 - 00:28
Share this
Matt Rhodes social media photography Instagram

Turning Point

At the turn of the last century, AOL was the household name when it came to Internet access (not to mention a reliable source for spam CDs in everyone’s snailmail boxes). It was a portal...no, the portal to Internet experience through which people passed in order to access the content there.

Continue reading »

Comments (0) • Posted on on 30 January, 2012 - 22:49
Share this
Internet Jonathan Salem Baskin long term view online strategy success

World Economic Forum: More than Meets the Eye

I spent the last week at the World Economic Forum in Davos, Switzerland. When my friends (y’all) learned I was going, some were supportive while others were horrified. A few called me an outright traitor. Given how much mythology there is around this event, I want to take a moment and briefly share my own experience there.

Continue reading »

Comments (0) • Posted on on 30 January, 2012 - 22:11
Share this
danah boyd economy global WEF

Status Update Anxiety and Facebook Timeline

Keeping up with the Joneses just got harder, with Facebook finally flipping the switch on its new Timeline Apps that make it easier to share every fleeting moment of your fabulous life with each and every one of your friends. The gossip and invidious comparison that goes on between Facebook friends each day is about to intensify, thanks to 60 new Facebook Timeline apps that give 800 million people around the world an easier way to share their Facebook status with others.

Continue reading »

Comments (0) • Posted on on 29 January, 2012 - 23:33
Share this
Dominic Basulto Facebook social media status social behaviour

Media = Maths + Magic

Before Christmas, in an exceptionally insightful post on Ad Age, Adam Cahill suggested that it was time to change the orientation of media agencies and departments to be more reflective of what people do and toward what he called the math and the magic (hence the borrowed title to this post) of media.

Continue reading »

Comments (0) • Posted on on 29 January, 2012 - 16:09
Share this
maths media Neil Perkin media agencies content content curation

Why Internal Culture Is Much More Important than Employee Social Media Guidelines

January has seen a spate of people tweeting things they shouldn’t – from Diane Abbott to Ed Miliband in the UK to countless people working for brands across the world. We’ve also seen a renewed debate in the UK about how the professions should use social media – notably about teachers befriending their pupils on Facebook.

Continue reading »

Comments (0) • Posted on on 29 January, 2012 - 16:03
Share this
Matt Rhodes social media organisational culture social business employee engagement

Launching a Social Command Center (Without The Center)

"Social command centers" are all the rage today and it's not without some merit. Many organizations now find themselves in a real-time business environment where news travels faster than sound, and information is set free. As a result, some forward thinking companies have put "monitoring" in place either in-house or in combination with partners. This isn't enough.

Continue reading »

Comments (0) • Posted on on 28 January, 2012 - 22:09
Share this
David Armano social media social business

Digital Pirates, 3D Printing and the End of Copyright

If you think the copyright wars over SOPA and PIPA that resulted in the Wikipedia Blackout were contentious, wait until you see what happens when the debate over copyright is extended beyond music, film, video games and books and into the realm of physical objects like sneakers and toys.

Continue reading »

Comments (0) • Posted on on 28 January, 2012 - 19:55
Share this
Dominic Basulto piracy copyright The Pirate Bay 3D printing

Brand Experience Brief: Patagonia’s Tin Shed

(Here’s the latest “brand experience brief” — insights from my audits of new and interesting retail and restaurant concepts.)

Continue reading »

Comments (0) • Posted on on 28 January, 2012 - 19:11
Share this
brand experiences Denise Lee Yohn retail retail experiences

Recent content

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

Subscribe

RSS



Follow us on