Monthly blogs archive

Why Do Big Companies Get Rid of Talented People?

A strange thing happened this year. A number of highly talented people I know were made redundant from the (typically) large companies they were working for. Good people. Capable, bright, knowledgeable people. People skilled in digital and who were willing to challenge the conventional ways of doing things in order to find a better way.

Comments (0) • Posted on on 31 December, 2011 - 22:45

Why Making 2012 Forecasts Is a Waste of Time

As we approach the New Year we all try and forecast what will happen in the coming 12 months to both our social and professional lives.

Comments (0) • Posted on on 31 December, 2011 - 00:11

Dick Stroud forecasts

Social Media Case Study: Dettol in China

Guest Post by: Hamid Sirhan

Brands and businesses are trying, more and more, to engage Chinese audiences online, particularly consumer and FMCG brands.

Comments (0) • Posted on on 29 December, 2011 - 13:34

Hamid Sirhan social media case study China engagement

Identity Is Prismatic

Chris Poole, the founder of 4Chan, About.me and Canvas, gave an interesting talk at Web 2.0 back in October about how one dimensional the existing ways in which services enable us to represent our identity are.

The portrait of identity online, he says, is often painted in black and white - who we are online is assumed to be a mirror of who we are offline, and anonymity is seen as something dark and chaotic.

Comments (0) • Posted on on 28 December, 2011 - 18:34

online identity Neil Perkin identity

How to Write Taglines That Double Sales

Two Customer Types

Taglines for products and brands are everywhere, but often they don’t get the attention they deserve. A variety of research shows that one phrase slogans can have a profound effect on how customers see the product. One key factor in crafting that phrase is matching its content to the customer’s mindset, and in particular to two important consumer motivations: prevention and promotion.

Comments (0) • Posted on on 28 December, 2011 - 18:09

customer insights segmentation motivation loss taglines neuromarketing selling Roger Dooley

3D Forms, Most Beautiful and Most Wonderful

If there’s one trend that’s poised to take off and enter the mainstream in 2012, it’s 3D printing. Sometimes referred to as additive manufacturing, 3D printing is the process of taking computer-generated designs and building them up in the real world, layer by layer, using materials such as plastic or powdered metal, via printers the size of a desktop. In the same way that you might print out a paper document, you can now print out a beautifully-designed piece of jewelry, a dress, an industrial part, a door hinge -- almost anything you can imagine -- even a Stradivarius violin.

Comments (0) • Posted on on 28 December, 2011 - 00:13

3D creation Dominic Basulto evolution technology

7 Supermarkets to Visit in 2012

When interviewed for my book So You Want To Be Customer-Centric, Georges-Edouard Dias of L'Oréal pointed out the opportunity to truly improve the customer experience in many traditional supermarkets. In his view: “Many stores today aren't really user-friendly. You need to drive there and park far away from the entrance. When you get inside, it's hard to find the information you're looking for. There are too many products to get a clear picture, and the staff aren't always much help either. Not to mention that even if you know exactly which product you want to buy, it may not be in stock.”

Comments (0) • Posted on on 26 December, 2011 - 20:24

Alain Thys customer experience customer-centricity design shopper marketing shopping supermarkets

Terrific New Apps to Help the Lives of Older People

This week I had a coffee with David Sinclair of the ILC. He was telling me about the competition he was asked to judge about apps that could assist the lives of older people.

He has written a blog posting about the winners and there is also this great video explaining what the apps do. I reckon they are brilliant.

Comments (0) • Posted on on 24 December, 2011 - 21:02

grey apps Dick Stroud

How to Make Your B2B Marketing Breakthrough during the Holidays

Guest Post by: Maria Pergolino

For many, the holiday season translates to shopping, socializing and stress. Research shows we spend more time socializing and shopping in December at the expense of exercising.

Comments (0) • Posted on on 23 December, 2011 - 17:23

Why Are Companies Not Responding to Customer Complaints in Social Media?

Guest Post by: Jo Stratmann

Though there are several opportunities for using social media as a customer service channel, but while customers are using social media to lodge complaints, the majority of them are not receiving an acknowledgement or response from the service or product provider they are complaining about/to.

Comments (0) • Posted on on 23 December, 2011 - 00:01

social media customer feedback customer relationship Jo Stratmann customer service

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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