Monthly blogs archive

Maxwell's Demon and the Frictionless Economy

The great promise of the Internet has always been the ability to create truly "frictionless" markets, where buyers and sellers, producers and consumers, are able to do business directly with one another. Fifteen years after Bill Gates first coined the term friction-free capitalism, a new generation of Internet companies are innovating to find ways of reducing friction within the Internet economy.

Comments (0) • Posted on on 30 November, 2011 - 00:19

capitalism economy Dominic Basulto sharing

Facebook Engagement Case Study: Coca Cola v Pepsi

Guest Post by: Jo Stratmann

Having already looked at the Facebook engagement and content strategy of two large rival consumer brands (Unilever’s AXE v P&G’s Old Spice) we thought it would be interesting to use social analytics tool Socialbakers to look at the engagement levels for another two rival consumer giants – Coca-Cola and Pepsi.

Comments (0) • Posted on on 30 November, 2011 - 00:01

The Next 80% (Part 1. Introduction)

According to Microsoft people have moved on, they have explored and adopted online communication / connected technologies to such a degree that they are almost unrecognizable compared to only five years ago.

Comments (0) • Posted on on 29 November, 2011 - 23:34

Ah Hah Hah Hah Hah Hah!

The public relations industry's trade association is running a campaign to come up with a new definition for PR. I can see the problem, since social media technologies have democratized the tweaking, spinning, and obfuscating of the truth that used to be the exclusive purview of PR professionals. In an age when anyone can be an expert on anything, every opinion is as valid as the next and no fact need go unchallenged, contradicted, or ignored.

Comments (0) • Posted on on 28 November, 2011 - 23:16

Jonathan Salem Baskin PR truth lies

China: The Most Valuable Social Commerce Market in the World?

Guest Post by: Jo Stratmann

A new report by Boston Consulting Group (BCG) claims that China could become the world’s most valuable e-commerce market within four years.

Comments (0) • Posted on on 28 November, 2011 - 22:34

Jo Stratmann. China e-commerce retail online retail

Slow, Fast & Spiky Communications

A few weeks back Matt Locke wrote a rather excellent post about "The New Patterns of Culture: Slow, Fast & Spiky". He talks about nostalgia for a bygone broadcast era of limited channels that had defined a culture characterised by a broad spectrum of the niche and the marginal and a tightly defined mainstream.

Comments (0) • Posted on on 28 November, 2011 - 22:01

Neil Perkin communication media content owned media earned media

Facebook Timeline’s Green Marketing Opportunities

Over the past few years, we have seen the web transform from a medium that facilitates information exchange to one that enables social connections and conversation. Arguably, the recent launch of Facebook’s Timeline marks another milestone for the web, enabling a web experience more personal than ever before.

Comments (0) • Posted on on 27 November, 2011 - 18:42

David Wigder Facebook green green marketing engagement

Brand Experience Brief: Subway Café

(Here’s another installment of “brand experience briefs” — insights from my audits of new and interesting retail and restaurant concepts.)

Comments (0) • Posted on on 26 November, 2011 - 21:38

Denise Lee Yohn retail retail experiences

Bright Lights Project - Thanksgiving

As we Americans sit down this evening to a meal purposefully conceived to subsume our every gastronomic need and inhibition, we should take a moment to ponder what has become an empty ceremony.

Comments (0) • Posted on on 26 November, 2011 - 19:23

Jonathan Salem Baskin bright light celebrations thanksgiving

The StartUp Curve, and Google Plus

I'm getting rather bored of how, following some relatively short space of time after launch, some people rush to declare the early demise of a particular service or startup usually based on little more than than an apparent dip in traffic or (worse) the author's isolated experience. It's happening right now with Google Plus, which I think is rather short-sighted and misses the point of it by a country mile.

Comments (0) • Posted on on 25 November, 2011 - 22:51

Neil Perkin Google + startups social search

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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