Monthly blogs archive

Follow the Money - Follow Women - Stupid

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. Therein lies the pickle.

So starts an article in the McKinsey what matters publication. I guess that says it all.

Comments (0) • Posted on on 31 October, 2011 - 23:58

Dick Stroud consumer insights gender feminine

Contagious Dissatisfaction

Most businesses wouldn’t question that it’s a good idea to resolve problems quickly to prevent erosion of their reputation, but many don’t do a particularly good job of it. Even when it’s too late to fix the actual problem, an apology can mollify that customer and even result in reversal of the public criticism (see Apologies Really DO Work).

Comments (0) • Posted on on 31 October, 2011 - 22:19

customer satisfaction experiment Martin Lindstrom neuromarketing people Roger Dooley satisfaction

Angry Birds’ Bergstrom: No One Has Cracked the Value of a Facebook Fan –#istrategy

This morning the first panel discussion at the Istrategy digital conference in Amsterdam was entitled “Audience Engagement, User Experience and Social Monetisation”. The panellists were :

Comments (0) • Posted on on 28 October, 2011 - 23:18

Facebook social media marketing Yann Gourvennec

Big Data and the Moneyball Economy

The Moneyball strategy – which emphasizes a sophisticated understanding of data and statistics to help small budget baseball teams compete with their higher-spending rivals – holds a number of important lessons for the world of business. At a time when companies are finding that they must do more with less, Big Data – the massive amounts of unstructured data that Web users create every day with their Internet-connected devices - could be a source of competitive advantage for smaller businesses.

Comments (0) • Posted on on 28 October, 2011 - 09:47

Dominic Basulto small business start-ups strategy

How Do You Create Industry Breakpoints And How To Benefit from Them?

I've just delivered an opening keynote in Mexico City for AMAP. The topic was STRATEGY IN THE AGE OF INNOVATION: How do we anticipate and leverage industry breakpoints? A very engaging audience and the weather was great.

Comments (0) • Posted on on 27 October, 2011 - 21:45

Idris Mootee industry breakpoints innovation strategy

Chart Chat: Social Media Platforms and B2B Marketing

Guest Post by: Maria Pergolino

Back on August 18^th, MarketingSherpa posted a chart highlighting which social networks, according to their research, were the most successful when it came to inbound marketing. What is both interesting and useful about this chart is that not only does it give percentages, but it sections these percentages off according to their focus: B2B, B2C, or both.

Comments (0) • Posted on on 27 October, 2011 - 21:09

B2B marketing Maria Pergolino social media

Bright Lights Project: Better Marketing Decisions

In case you haven't noticed, there's no shortage of creative thinking in the marketing world. We're awash with bold, innovative ideas that scuttle old ways of delivering content, while often times daring the truths that have survived the tests of generations (not to mention defying the laws of accounting and physical cause-and-effect).

Comments (0) • Posted on on 27 October, 2011 - 20:18

campaigns decision making Jonathan Salem Baskin marketing

80% of Apps Are Making Less than 1,000 Downloads – #istrategy

The second panel today at iStrategy, the title of which was “Engaging Your Audience with Mobile Apps”. The panellists were:

Comments (0) • Posted on on 26 October, 2011 - 22:28

apps Yann Gourvennec product design

Say Goodbye to the Organisational Hierarchies Please

Post by: Sigurd Rinde

It all started by John Tropea's post, then the discussion moved onto Google+.

My first comment was "I'm still puzzled why all still accepts "organisational hierarchies" as a given... after all they're nothing but frameworks for work processes, of the push kind mostly, based on technology like quills, whips and shoe leather."

Comments (0) • Posted on on 26 October, 2011 - 21:57

Sigurd Rinde organisational behaviour organisational change hierarchy

The Divided Brain

"The intuitive mind is a sacred gift and the rational mind is a faithful servant" Albert Einstein

This latest RSA Animate by reknowned psychiatrist Iain McGilchrist (and the accompanying book) is a powerful evocation of how the divergent, contradicting nature of the thinking from the two hemispheres of our brain (and how they interrelate) have shaped, and continue to shape, our world.

Comments (0) • Posted on on 26 October, 2011 - 21:25

art brain intuition Neil Perkin people reason

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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