Monthly blogs archive

Is the Facebook Brand Page Now Dead?

One thing was notably absent from last week’s F8 conference, any discussion of Facebook Pages and how these might change. To date these have looked very similar to individual’s profiles but with the launch of the new Timeline, these now have diverged dramatically. There’s no nice way of saying this – Facebook Pages now look old and behind the times compared with the new Timeline.

Comments (0) • Posted on on 29 September, 2011 - 20:24

Matt Rhodes social media Facebook brands

The Swarovski SCVNGR Hunt – Our Impressions

Guest Post by: Ed Thompson

This weekend, FreshNetworks checked out the Swarovski Discover Your Light event, to experience a luxury brand social media campaign using SCVNGR. SCVNGR is a check-in app that sets users tasks or “challenges” to complete at certain locations.

Comments (0) • Posted on on 28 September, 2011 - 19:19

Ed Thompson luxury brands social media campaigns

Gamification, Dashboards, Search and Enterprise Failure

Post by: Sigurd Rinde

Ooh, I love a good disagreement, and when my friend JP Rangaswami who's views I respect highly, writes a post that I heartily disagrees with I'm tickled pink!

Comments (0) • Posted on on 28 September, 2011 - 18:44

Sigurd Rinde gamification dashboards workflow processes framework

When Robots Run Our Nation's Farms

A new generation of robot drones is revolutionizing the way we farm in America, with Kinze Manufacturing and Jaybridge Robotics recently announcing the first-ever robot drone tractor capable of farming without the need for a human operator. Video clips are already circulating online of the Kinze tractor, gracefully coordinating its harvest dance with other autonomous machines.

Comments (0) • Posted on on 28 September, 2011 - 17:29

agriculture Dominic Basulto robots technology

Don't Bogart That Einstein

The possible discovery of neutrinos that travel faster than the speed of light could not only change a hundred years of physics dogma, but it could make time travel possible...though one scientist comforted the world last week with the qualifier that "...it does not mean we'll be building time-machines anytime soon."

Comments (0) • Posted on on 27 September, 2011 - 17:56

ROI research Jonathan Salem Baskin

The Cynical Organisation

Reading about some of the tumultuous change going on right now in some of world's biggest tech businesses, one can't help but feel for the workers caught at the sharp end, trying to make sense of the latest senior management missive or strategy. Missives that often talk about the need for accelerated innovation and a culture of experimentation.

Comments (0) • Posted on on 27 September, 2011 - 16:26

cynicism Neil Perkin optimism organisation behaviour perspective

Timeless Truths about Brand Loyalty

Yogi Berra once lamented that, “The future ain’t what it used to be.” Today companies have a related complaint: “Brand loyalty ain’t what it used to be.”

Comments (0) • Posted on on 27 September, 2011 - 16:01

Denise Lee Yohn brand loyalty brand equity value brand value report

Words, Words, Words: Inspiration for B2B Marketers from Popular Writers

Guest Post by: Shonal Narayan

Savvy marketers know that they can find inspiration anywhere and that they can learn from anyone. With this idea in mind, here is a look at quotes from five well-known authors and the reasons they can inspire your B2B

marketing mix.

Comments (0) • Posted on on 26 September, 2011 - 22:56

B2B marketing inspiration Shonal Narayan

Brandwashed by Martin Lindstrom

Book Review: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom

Like a surgeon exposing the nasty underbelly of medical malpractice, Martin Lindstrom, branding expert and author of the neuromarketing book Buyology, takes a decidedly consumerist point of view in showing how brands influence and sometimes even control our lives.

Comments (0) • Posted on on 26 September, 2011 - 22:01

Roger Dooley Martin Lindstrom books book review neuromarketing selling brands branding manipulation

Measuring Our Way to Future Success

Are our blinders keeping us from seeing new opportunities, and / or following our customers as they move on online? How are we measuring online activities, and is this limiting our perspective.

Comments (0) • Posted on on 26 September, 2011 - 08:17

Helge Tennø success future opportunities online

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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