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Monthly Blogs Archive

The Google+ Circle Ease-of-use Mystery

Are Google Plus Circles so Easy To Use?

Now that the dust has settled a bit on Google Plus and that there are – supposedly – more than 25 million users, or at least registered not-so-active users, of this service, I am still trying to figure out what I could do with it.

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Comments (0) • Posted on on 31 August, 2011 - 23:09
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Google Google Plus Yann Gourvennec

It's Looking Up if You're Looking Down

Far too many people are walking around with their heads immersed in their tiny mobile devices, or communicating affectionately with their tiny smart phones while out in public with perfectly acceptable human companions. The only problem, of course, is that humans are not evolutionarily equipped to act like this – and that inevitably leads to awkward scenes like people running into things on a city street or couples awkwardly texting with other people while having dinner "together."

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Comments (0) • Posted on on 31 August, 2011 - 21:03
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Dominc Basulto mobile transmedia technology

The Rivalry in Your Customer’s Brain

Simplistic explanations of consumer behavior abound. Push this button, trigger that emotion, pitch to a particular need, and people will buy. The decision making process is much more complex, of course. In Incognito: The Secret Lives of the Brain, David Eagleman includes a chapter that aptly sums up the ongoing conflict in our brains with its title: A Team of Rivals.

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Comments (0) • Posted on on 31 August, 2011 - 15:19
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book review books brain conflicts decision making neuromarketing Roger Dooley

Four Questions for the Next Year?

Working on a theme for a new slideshow I found that the questions I end with on the final slide of my last presentation, Outside – the future is not in front of us, really do make up for some good, albeit simplistic, but foundational questions for forcing new conceptual thoughts.

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Comments (0) • Posted on on 30 August, 2011 - 21:55
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Helge Tennø brand promise brands loyalty strategy

A New Evaluation: the 10 Lessons of the Brand Utility

The brand utility has become an established phenomenon and there are inspiring success cases. But the App stores are also full with apps that will never be found, let alone be used.

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Comments (0) • Posted on on 30 August, 2011 - 18:47
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brand utility digital Ingmar de Lange marketing mobile

More than 140 Characters

Twitter is expanding its staff and its efforts to communicate with the world, and in doing so is turning to a lot of the tried-and-true structures and approaches that its 140-character service helped destroy. The changes beg a few questions, most notably why?

 

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Comments (0) • Posted on on 29 August, 2011 - 22:17
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communication connection corporate communication Jonathan Salem Baskin Twitter

On Anxiety

This weekend I spent a bit of time with Andrew Zuckerman's work and (courtesy of Maria Popova) listened to this talk he gave at this year's 99% conference which contains a series of fantastic insights into his view on the creative process, wonderfully illustrated by soundbites from his work, most notably the Wisdom and Music projects.

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Comments (0) • Posted on on 29 August, 2011 - 21:23
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Neil Perkin success failure inspiration creativity

How Will America Handle Its Senior Moment?

As tens of millions of members of the Baby Boomer generation rapidly near retirement age, America is in need of innovative new solutions that will help it prepare for an unprecedented aging of its population. One answer to America's looming demographic crisis might be a new global movement from the World Health Organization (WHO) to transform cities around the world into "age-friendly" urban zones that better integrate senior citizens into the economic life of the community.

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Comments (0) • Posted on on 28 August, 2011 - 20:58
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aging population boomers Dominic Basulto grey social care US

Google Slams the Nokia + Microsoft Deal, Then Buys Motorola Mobility?

Sadly WebOS/HP is no more…

In a surprising about face, Google, who not long ago slammed the Nokia and Microsoft deal, goes ahead to buy Motorola Mobility a spinoff company (setup in January 2011) that focuses on mobile devices such as Smartphones and tablets.

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Comments (0) • Posted on on 27 August, 2011 - 12:06
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Design Translator Google technology Motorola mobile

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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