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Monthly Blogs Archive

Time to Get Things Done

The photos do a good job of showing how this thing works. Here, in the first picture, some plucky worker has marked the clock with his goals for the day:

 

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Comments (0) • Posted on on 31 July, 2011 - 21:42
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Design Translator work

What Jill Sobule’s Psychiatrist Prescribed

Jill Sobule is a model of excellent online communication with fans. This is one of my favorite stories from the interviews I’ve been doing with musicians:

 

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Comments (0) • Posted on on 30 July, 2011 - 20:33
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Nancy Baym Internet digital living

License to Misbehave

In Dietary Decoys, we saw that adding salads to a restaurant menu actually increased sales of french fries. Research in Taiwan exposes an equally odd fact: if we take a nutritional supplement like a multivitamin, we are MORE likely to exercise less and make unhealthy food choices.

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Comments (0) • Posted on on 30 July, 2011 - 20:05
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Roger Dooley neuromarketing behaviour

The Unintended Consequences of Obsessing over Consequences (or why to support youth risk-taking)

Developmental psychologists love to remind us that the frontal lobe isn’t fully developed until humans are in their mid-20s. The prefrontal cortex is responsible for our ability to assess the consequences of our decisions, our ability to understand how what we do will play out into the future. This is often used to explain why teens (and, increasingly, college-aged people) lack the cognitive ability to be wise.

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Comments (0) • Posted on on 30 July, 2011 - 19:11
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danah boyd young teens age brain risk behaviour patterns

Bright Lights Project: McDonald's

Talk about a brand that's got its business right. The stores are consistently clean and efficiently run. The products are good, well-priced, and comparable all over the word, as is the value proposition. It innovates successful new products, like McCafe coffee, but doesn't do much novel marketing or social media experimentation to promote them, or itself (unlike Burger King, for instance). It's most memorable advertising harkens back to the introduction of the Big Mac and Ronald McDonald's younger years.

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Comments (0) • Posted on on 28 July, 2011 - 23:04
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Jonathan Salem Baskin McDonald's

Domino's Pizza: An Inspiring Case of Social Media Openness

I’ve been watching Domino's Pizza with interest for a while now. For instance I love their Pizza Tracker, which is a perfect case to show that a good brand-utility application can both garner attention and actually improve on the core brand proposition.

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Comments (0) • Posted on on 28 July, 2011 - 21:51
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Domino's Ingmar de Lange social media

Prediction Power: Asking Gets Results

Are you telling customers to buy your product? Maybe you should be asking them about their intentions instead. Research shows that if you want to get people to do something, you should ask them to predict if they will do it. An affirmative answer greatly increases the probability that they will follow through.

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Comments (0) • Posted on on 27 July, 2011 - 22:23
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Roger Dooley neuromarketing customer insights

Serious Games as 3D Projection Mapping for Major Brands

In  my prior posts Serious Games Bringing Interactive Properties to Everyday Surfaces and Sifteo - The Next-Gen Siftables: Serious Games As Thinking Toys I had surfaced the theme of physical Serious Games.

Another example would be 3D Projection Mapping. Marketers have realized that this is a great way to advertise a product or event. 3D Projection Mapping has taken the advertising world by storm with leading brands displaying 3D and 4D projections on buildings.

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Comments (0) • Posted on on 27 July, 2011 - 21:55
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3D Eliane Alhadeff serious games

The Next Revolution?

Imagine if you could arm your browser with a filter that selectively kept marketing information away from you. Obliteratethe ads. Delete the search results. White-out the babble of angry or ersatz reviews.

What if faux ads and social campaigns destroyed real marketing, revealing the facts and falsehoods through spot-on and sometimes hilarious content that looked just like the real thing?

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Comments (0) • Posted on on 27 July, 2011 - 19:20
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Jonathan Salem Baskin online communities online marketing social media

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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