Monthly blogs archive

4 Key Customer Touchpoints Where Social Media Adds Value

Guest Post by: Jo Stratmann

In order to use social media to influence purchasing habits you need to embed it at key customer touchpoints.

Comments (0) • Posted on on 20 April, 2011 - 20:33

Jo Stratmann brand contact touchpoints social media value creation customer journey buying behaviour

Nokia, RIM, Yahoo: Executives Shooting in the Dark

Guest Post by: Laszlo Kövari

You are chairing a board and/or are the CEO of a company that has a brutal problem at hand, the kind that Nokia, RIM or Yahoo faces in the technology arena nowadays: new players better understand the concept behind your business and consistently eat away your share of the pie; since you are stuck in the very pattern that made you successful or worst yet your patterns have been causing your troubles for years, time is not on your side.

Comments (0) • Posted on on 20 April, 2011 - 19:32

Laszlo Kövari strategy

Nothing Comes between Me and My Computer

Forget the mouse and keyboard, and even the swipe, pinch and touch - the next generation of human-computer interactions will be the gesture, the body movement and even thoughts from the human brain.

Comments (0) • Posted on on 19 April, 2011 - 19:45

Dominic Basulto interfaces computers technology singularity brain-machine interface digital living

The Original Crowd

I'd like to skip past any hint of commentary on religion, per se, and talk about Judaism's Passover holiday as the most brilliant ever crowdsourcing campaign.

Passover is the annual retelling of the story of Exodus, which most of us are familiar with thanks to Cecil B. DeMille's 1956 classic movie The 10 Commandments: Lots of good-looking Jewish slaves were working on Pharaoh's construction projects when their savior, Moses, kicks Edward G. Robinson's butt, whacks the Egyptians with ugly plagues, and leads his people to freedom.

Comments (0) • Posted on on 18 April, 2011 - 21:54

Jonathan Salem Baskin stories truth crowdsourcing

28 Million UK Internet Users Are Casual Gamers (and Other Social Gaming Stats)

Guest Post by: Jo Stratmann

Not sure about the value of social gaming for your brand or business? Check out these interesting stats and facts…

Comments (0) • Posted on on 17 April, 2011 - 21:45

casual games Jo Stratmann social gaming UK

The ROI of Your Mother

From Chris Brogan's blog

"Gary was talking about a person in the board room who was hounding him, “What’s the ROI of social media? What’s the ROI? What’s the ROI?” Gary’s answer, when he’d finally had enough? “What’s the ROI of your mother?"

Comments (0) • Posted on on 17 April, 2011 - 20:34

Chris Brogan David Armano metrics ROI social media

What's So Wrong with Hierarchy?

Here's a scenario. The CEO of your company needs to do a big review presentation to shareholders/analysts/investors/holding company bigwigs. So they brief 5 of their direct reports asking for contributions to help put it together, your boss being one.

Comments (0) • Posted on on 16 April, 2011 - 21:53

hierarchy Neil Perkin organisational behaviour workplace

Lateral Thinking: Use Social Media Monitoring to Study Your Audience and Prospects

Guest Post by: Monica Shaw

Last year we worked on an interesting project with Bushmills Whiskey who were producing a marketing campaign called “Bushmills Brothers”. Their goal: get more young guys choosing Bushmills as their drink of choice when out on the town with their mates.

Comments (0) • Posted on on 16 April, 2011 - 20:48

Monica Shaw Marketing Sentinel social media monitoring audience consumer insights social media conversations

Bright Lights Project: Unilever

You're probably familiar with a number of Unilever's various consumer products brands, from food names like Hellmann's mayonnaise, Lipton tea, and Slim-Fast diet drinks, to its major presence in personal care (Dove, Axe, Pond's). It's kinda like Procter & Gamble only it grew up in Europe and built its empire on an aggregation of locally powerful brand names in each of the countries in which it operates versus P&G's classic topdown strategy of building its global brand names in many of the same countries.

Comments (0) • Posted on on 15 April, 2011 - 22:48

brands Jonathan Salem Baskin marketing strategy Unilever

Humility

Fred Wilson tells the story in this extraordinary post of how his investment company, Union Square Ventures, missed the opportunity to invest in Airbnb, one of my favourite peer-to-peers. At the time, the founders had ideas but the service was still a marketplace for air mattresses on people's floors. It was, he says, the classic investor's mistake of focusing too much on what the business were doing at the time and "not enough on what they could do, would do, and did do".

Comments (0) • Posted on on 15 April, 2011 - 12:00

entrepreneurship failure Neil Perkin start-ups venture capitalist

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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