Monthly blogs archive

A Customer Service Nightmare: Resolving Trademark and Personal Reputation in a Limited Name Space

Yesterday, I threw a public hissy fit when I found out that Tumblr’s customer service had acted on a trademark request from a company called Zephoria who had written them to ask that they release my account to them. (Tumblr has since apologized and given me my identity back.) In some ways, I feel really badly for Tumblr – and all other small social media companies – because brokering these issues is not easy.

Comments (0) • Posted on on 29 April, 2011 - 19:13

customer service danah boyd digital living online identity reputation social media trademarks

Rock Stars, Tribes, & Community Management

Yesterday I entertained an engaging conversation with a young professional working her way up through the industry. She made some interesting observations about the company I work for. She observed that we had a very active "tribe" in multiple social systems. She also noted that she associates one of our community managers (Suzanne) with our practice site (edelmandigital.com).

Comments (0) • Posted on on 28 April, 2011 - 22:58

community management David Armano organisational behaviour Tribes

Bright Lights Project: Apple

I know that suggesting marketing ideas to Apple is like telling the Beatles how to write popular songs, but the brand that borrowed its name and famous logo from the aforementioned band isn't above input from outside, whether it likes to admit it or not.

Comments (0) • Posted on on 28 April, 2011 - 22:18

Apple Jonathan Salem Baskin marketing strategy

You Will Never Meet Mr / Ms Average

Nielsen has published some data about the TV audiences in the US.

The ‘average’ American watched 34 hours 39 minutes of TV per week in Q4 2010, a year-over-year increase of two minutes. Not 1 minute or 3 minutes but 2 minutes. Wow

Comments (0) • Posted on on 28 April, 2011 - 21:34

audience Dick Stroud Nielsen research research methodology demographics

Competitive Brand Positioning

At last week’s MINDBODY University, I had the opportunity to teach business leaders how to increase their competitive advantage. Although the seminar was attended by business owners in the health, fitness, and wellness industries, the principles we covered are instructive to most businesspeople and so I thought I’d share them here.

Comments (0) • Posted on on 27 April, 2011 - 21:05

competitive advantage competitiveness Denise Lee Yohn differentiation positioning targeting

Software and the Complexity Excuse

Post by: Sigurd Rinde

I am a bit fed up with the (mis)use of the term 'complex' as an excuse for not doing the right thing.

Comments (0) • Posted on on 27 April, 2011 - 20:23

Sigurd Rinde enterprise software complexity

A New Class Is in Session: 7 Lessons Professors Are Not Teaching about B2B Marketing

Guest Post by: Crissy Vetere

With the advancement of Marketing Automation and Revenue Performance Management, B2B marketers are now being taken into a new world of marketing that relies on customer driven, interactive, and cutting-edge practices that your professor probably never mentioned to you in Marketing 101.

Comments (0) • Posted on on 26 April, 2011 - 22:56

B2B marketing best practices content revenue social media

Calling All Brands: Stop Counting Facebook “Likes” and Build Deeper Engagement Instead

Guest Post by: Simon Phillips

When it comes to Facebook, marketers often think that hitting 10,000, 50,000 or more than 1 million likes is the only metric for measuring the success of a Facebook page.

Comments (0) • Posted on on 26 April, 2011 - 21:54

Simon Phillips Facebook engagement social media ROI

We Don't Want Your Business

Lawn-care company TruGreen fired me as one of its customers last week, and I thought the experience might be illustrative to other businesses on how successful marketing has more to do with operations than it does with creative ideas.

Comments (0) • Posted on on 25 April, 2011 - 22:43

B2C relationship customer experiences Jonathan Salem Baskin

The Power of Positive Names

Most of us don’t give much thought to what we call our product, at least in terms of category. Toothpaste is toothpaste. Cars are cars. Perhaps it’s time that other businesses learn what many restaurants already know: what you call a product affects its appeal and sales. In particular, unhealthy dishes that consumers might avoid can be made more appealing.

Comments (0) • Posted on on 25 April, 2011 - 21:07

food names neuromarketing Roger Dooley

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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