Monthly blogs archive

Tobacco 'Truth' Adverts Spark Smoking-hot Debate

We are all truth seekers. Authenticity rules today more than ever before. I recently wrote an article for Harvard Business Review about how brands can spark engagement and empowerment in their customers by telling the world what they’re against, rather than what they’re for (you can read it here).

Comments (0) • Posted on on 28 February, 2011 - 23:12

Scott Goodson tobacco authenticity truth advertising cultural movements

People Do Not Want to Create Content for Your Brand

“Why would customers want to create content for our brand?” is a question we commonly come across at FreshNetworks. The truthful answer is often “They don’t”. In fact, the question is the wrong one altogether.

Comments (1) • Posted on on 28 February, 2011 - 15:52

Matt Rhodes content user generated content consumer engagement social media

Fashionable Data

London Fashion Week finished this past week (strangely, I wasn't invited) so with my sometime obsession around interesting applications of data streams, it's timely to think about what the collision of two such polar opposite worlds as fashion and data might look like. Fortunately there's already some interesting examples.

Comments (0) • Posted on on 27 February, 2011 - 23:45

data analysis Fashion Week Neil Perkin

London Fashion Week: Competitions Steal the Limelight

Guest Post by: Dhiren (Market Sentinel)

This year’s London Fashion Week was the most interactive yet. Bloggers gained prominent seats at the event, the official website hosted video highlights, attendees tweeted using hash tags, and designers used their own Facebook pages to communicate with their fans.

Comments (0) • Posted on on 27 February, 2011 - 23:02

competitions conversations Fashion Week interaction Marketing Sentinel social media Twitter

Engaging Fans through Social Media

Last week I gave a talk at by:Larm, Norway’s premiere music industry conference and festival. I was invited by GramArt, a nonprofit that works to help musicians, to talk about musicians and social media. If you click here you can download a PDF of the slides and notes from my talk.

Comments (0) • Posted on on 27 February, 2011 - 00:51

Nancy Baym fandom fans social media audience music

Is Social Business Innovation?

Watch this video, because it's worth watching. But don't confuse social business with innovation. Social Business can lead to innovations—but it's inherently about doing business in a more connected, open, transparent, collaborative, ethical, and ultimately human way.

Comments (0) • Posted on on 26 February, 2011 - 21:35

David Armano innovation social business

When Are Consumers Most Receptive?

If the workers who built the Pyramids were paid wages, undoubtedly nearby vendors knew when to exert maximum effort: payday. A person with a fresh supply of money is far more likely to spend liberally than one who’s nearly tapped out. Beyond the obvious fact that only people who have money can spend it, it turns out there is a more subtle and complex change in our spending related to when we are paid.

Comments (0) • Posted on on 26 February, 2011 - 19:28

buying behaviour consumers insights neuromarketing Roger Dooley selling spending habits targeting

Cultural Movement Success

Movement marketing has proved it isn’t just a passing fad. It’s become a necessity. Shouting at customers, through traditional advertising and marketing routes such as TV, radio and magazines, just doesn’t work.

Comments (0) • Posted on on 26 February, 2011 - 00:01

cultural movements marketing marketing strategy Scott Goodson

How To Be Safe and Social: ASA and CAP Guidelines for Social Media

Guest Post by: Dan Harris

Yesterday I attended the Internet Advertising Bureau’s (IAB) How to be Safe and Social event.

Of particular interest was the presentation by Malcolm Phillips, the Code Policy Manager at the Committee for Advertising Practice (CAP), on updating the digital remit of the CAP code and the new Advertising Standards Authority (ASA) guidelines for online advertising that come into effect from 1 March 2011.

Comments (0) • Posted on on 25 February, 2011 - 21:17

Dan Harris regulations safety social media social media marketing

Friday Quote - Samuel Johnson

I've been using this quote for probably 10 years, because it's an excellent way to reframe our conversations about advertising today. We like to think that our "advertising everywhere" world is a new phenomenon, but it really isn't. In fact, it's a great example of what I say often -- "Those that don't know history are destined to think everything is new."

Comments (0) • Posted on on 25 February, 2011 - 20:34

David Polinchock advertising

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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