Monthly blogs archive

Seven Reasons Why Quora Will Be Bigger than Foursquare

I'm late to the party on Quora (hey, it's not when you use it but how well you use it). I'll do some more in-depth analysis later, but after a few days of active use I see tons of potential. Here's why:

Comments (4) • Posted on on 8 January, 2011 - 17:19

David Armano social media Quora social networks sharing

Rivalry Marketing

Sometimes the best thing for a brand is an enemy: a rival brand that can be the focus of advertising. The other day, Mark Gallagher and Laura Savard at the BlackCoffee blog put the advantage of focusing on a rival succinctly:

Comments (0) • Posted on on 8 January, 2011 - 16:11

advertising neuromarketing priming rivalry Roger Dooley

Confused Definitions

More is better, according to the leading marketing theorists when it comes to brands participating in social media. Blogger how-to lists and entire books are dedicated to the proposition, and there are services that will tee-up "content" so you can repurpose it into the mediasphere. The Conventional Wisdom not only says this is effective commercial speech but that it's a replacement for old approaches, like advertising. Spend more of your marketing budget on it this year or risk being oh so 2010.

Comments (3) • Posted on on 8 January, 2011 - 00:23

Jonathan Salem Baskin Best Buy corporate communication utility relevance authority content

What Will Make Social Strategies Even Better in 2011

I tried to shy away from creating lists about things, top tens and how to's in 2010. However, its clear that they have their usages and fortunately mine aren’t selfishly about driving SEO, these are about genuine beliefs in what I think will make Social Strategies even better in 2011.

Comments (0) • Posted on on 7 January, 2011 - 23:45

Social Strategy social media Matt Bamford-Bowes collaboration

The Universe and Forever

Food for thought. By Wendy MacNaughton

via 20x200.com

Comments (0) • Posted on on 7 January, 2011 - 23:36

Design Translator

Google Zeitgeist 2010

Guest Post by: Matthew Rogers

In annual celebration of the year’s events, Google’s ‘Year In Review’ video, Zeitgeist 2010 looks at some of the most talked about subjects.

Comments (0) • Posted on on 7 January, 2011 - 23:07

attention events Google Matthew Rogers

11 Actionable Trends for 2011

One of the most interesting parts of my job is working wirth each January to curate what the firm sees as the key trends that we think our clients and teams need to think about in the year ahead. This is the second time Steve and I collaborated on this effort. What I really like about our 2011 effort is that we don't just gaze into the crystal ball but we provide actionable insights along with recommendations on what you should be doing.

Comments (0) • Posted on on 6 January, 2011 - 23:14

content curation David Armano digital location based predictions social media social Web trends

Making Sense of the Retro-Digital Movement

We're experiencing a retro-digital (or is post-digital?) movement in the tech world: just today, I read about a gaming company (Discovery Bay Games) that has figured out to convert your bright, shiny Apple iPad into the type of tabletop board game that you played decades ago.

Comments (0) • Posted on on 6 January, 2011 - 22:43

digital digital living Dominic Basulto technology

Predictions to Rock the Education World: Tablets as Serious Games

John W. Moravec (1), has recently posted his Five Predictions For 2011 That Will Rock The Education World to his Education Futures blog (find also my prior post iPad & Serious Games To Revolutionize The Way Students Access Core Curriculum).

Comments (0) • Posted on on 6 January, 2011 - 21:12

education Eliane Alhadeff serious games tablets technology

Get Rid of the Calendar, and the Watch too

Post by: Sigurd Rinde

Those are leftovers from the industrial age and the biggest impediment to an effective society.

Before I hear the protest I can just as well agree that sometimes it's needed; like when I'm to meet somebody for a spot of lunch, or when an airplane or train operating company wants to ferry me and 120 other people at the same time, in the same contraption from A to B. Then exact time, and location, is useful.

Comments (0) • Posted on on 5 January, 2011 - 23:55

business deadlines organisational behaviour organisational change Sigurd Rinde time

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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