The argument for or against e-books always seems to boil down to one central issue: e-books can not be touched, bookmarked and lovingly annotated in the same way that real books can (sorry, Kindle). The early adopters will always embrace digital content, on whatever device is offered to them. It's the middle- to late-adopters who need an additional emotional connection to that digital content before they will embrace tablets and e-books. The current approach to "flipping pages" on a tablet is a cute start, of course, but there's more that can be done to create emotional attachments to digital objects.
Everybody’s a critic, especially when it comes to brands. So when someone says something scathing about your brand, how do you know when the problem is really a problem? In this post, we discuss the difference between a social media crisis and a problem. Are you ready to put out any fires?
Earlier this week Facebook announced its intentions to capture attention where it naturally lives--in the stream (or in the case of Facebook, your wall). The move signals what is likely going to become a standard for businesses hoping to become more visible and relevant to their audiences, it blurs three types of media (paid, earned, and social).
The inmyprime blog is well worth reading. The content is good and it is well written. I don’t always agree with the comments but it always makes me think.
The blog posting about the recent IPA (Institute of Practitioners in Advertising) 2010 Census of those working in media, advertising and marketing communications agencies tells us the following about the age of their employees:
Ratings firm Standard & Poor's has downgraded Japan's sovereign debt rating by one notch to AA- from AA, saying that it expects the country's fiscal deficits to remain high and noting there is a lack of a "coherent strategy" by the government to tackle the issues. Beware US and most of Europe!
As I made my way through the first third of Monkeys with Typewriters, I was vaguely aware of a tut-tutting from my inner voice, an occasional rolling of my inner eye. "Sheesh, this social media stuff wants to be seen as shiny, new and transformative," they seemed to be saying, "but really it's just another episode in the gradual chipping away at the old Fordist, Taylorist, command-and-control model of the enterprise."