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Monthly Blogs Archive

The Future Battle of Search Will Be in Social Mobile. Does Social Search Make Any Sense?

A friend of mine visited me from Japan and our conversation was around mobile search, since Apple’s acquisition of Siri, a company that makes voice-operated personal assistant app for the iPhone, people wonder what Apple's intent was. This move has big implications for the future of mobile search and is just a first step into the game.

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Comments (0) • Posted on on 31 December, 2010 - 23:26
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Idris Mootee mobile mobile search search Google Apple social media filtering social search

Small Surprise, Big Mood Change

What does it take to make you happy? Not much. A classic study by psychologist Norbert Schwarz found that ten cents would do the trick. He and his cohorts repeatedly placed a dime near a copy machine where they knew it would be found. When the subjects who found the dime were surveyed shortly after their discovery, their overall satisfaction with life was substantially higher than other subjects who did not find a coin.

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Comments (0) • Posted on on 30 December, 2010 - 00:22
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happy mood neuromarketing Roger Dooley sampling surprise

Social Technologies Are Changing Many Aspects of the Future of Enterprises. We Have Yet to Understand the Full Implications. But It Is Not Happening Fast.

I came across a recent article “Making Social Business Strategy Work” posted on AMA and I forgot who wrote it because I didn’t want to know. The title is bad enough but it managed to attract me to spend three minutes reading the article. The article was written by a ‘consultant’ obviously and advocates that formulating a sound social business strategy requires understanding the key factors driving current market opportunity which includes the following:

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Comments (0) • Posted on on 29 December, 2010 - 23:58
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collaboration future Idris Mootee sharing social business strategy technology

The Future of Visual Storytelling: From The Last Supper to the iPad Tablet

Of late, I've been thinking a lot about visual storytelling and the various ways that the Internet and digital devices like the iPad require us to process information and content. Over the past decade, there has been an astounding rise in the value of visual literacy -- the ability to process information and content that is delivered via images rather than text. When you think about it, all of the most popular forms of new Internet content - whether infographics, casual games or video clips - place a premium on visual storytelling. At the end of the day, the Apple iPad is primarily a device for consuming visual content.

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Comments (0) • Posted on on 29 December, 2010 - 21:44
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art Dominic Basulto evolution storytelling technology visual

The Twitter Spot in Your Brain

These days, you can’t go online without bumping into someone styling himself as a social media guru, a Facebook expert, or a power user of Twitter. And, if you check their online profiles, they actually do have thousands of friends and followers. But are these real friends, or did the supposed expert socializers simply crank up an automation software to rapidly build their follower base? Surprisingly, how capable of being social a person is can be revealed by a brain scan.

A new study has found that individuals with larger amygdalas (an area of the brain usually associated with fear and other emotions) have more friends and more complex social networks.

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Comments (0) • Posted on on 29 December, 2010 - 00:07
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brain friends relationships Roger Dooley social behaviour social media social networks

Minding Our Own Business

Let the design team be the design experts. Your job is to be the business expert. Ask them how their design solutions meet your business goals. If you trust your design team, and they can explain how their recommendations map to those goals, you’re fine. If you neither trust them, nor can they defend their choices it’s time to get a new design team. ~ Mike Monteiro

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Comments (0) • Posted on on 28 December, 2010 - 23:44
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Beyond Branding: Becoming a Social Business

I recently chatted with Micheal Stelzner from Social Media Examiner and after a bit of a chuckle, we got down to business, specifically the business of being a more social organization. What does that mean exactly? Well, it goes beyond social media marketing and there's a good chance your organization will be grappling with some of the issues we discussed in this interview if your goal is to leverage social media for the benefit of your business. More to come in 2011...

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Comments (0) • Posted on on 28 December, 2010 - 00:19
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Advil Runs Around Mucus

"Don't blame mucus," the Advil Congestion Relief ad campaign declares so it can promote its anti-inflammation properties as a cold medicine. I love it.

The ads are nothing to write home about; the obligatory creative take on the pitch gives us a grubby ethnic-looking guy in a green T-shirt (labeled "Mucus," in case there was any doubt) sitting on or near people suffering from stuffy noses and telling them that their discomfort isn't his fault. Advil is "the right sinus medicine for the real problem," which is swollen nasal passages.

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Comments (5) • Posted on on 27 December, 2010 - 23:18
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Thank You Pew - Thank You Aging in Place Technology Watch

It is fitting that probably the best two US sources of information and comment about older people and how they use technology conclude 2010 with more insights into the way the factors of ageing and technology interrelate and how things might change in the future.

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Comments (0) • Posted on on 27 December, 2010 - 22:43
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The Night after Christmas

Well, another year has all but come and gone and, sadly, so have many dreams of selling stuff at full price. So it's a good time to reprise a holiday favorite here at The Bulb, with apologies to the anonymous authors who penned it in the mid-19th century (and invented the modern idea of Santa Claus in doing so).

Also, you can listen to this post as a podcast:

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Comments (0) • Posted on on 24 December, 2010 - 18:20
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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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