Monthly blogs archive

When Consumption Isn’t Conspicuous

Marketers know that a key element in many purchases is to signal something about the buyer. A Toyota Prius, for example, says that its owner is concerned about the environment. Expensive luxury brands let the world know the buyer has discriminating taste, and, more importantly, has plenty of money.

Comments (0) • Posted on on 10 August, 2010 - 23:14

logos luxury brands luxury products neuromarketing Roger Dooley

Why Not Operationalize Brands? Part 1

Over coffee the other day a colleague asked me a question I actually get asked a lot: Do you find that people “get it?” By “it” he was referring to operationalizing the brand, the approach I teach and help my clients implement. He asked because he’s found, as have I, that although many company leaders claim to understand the difference between expressing and operationalizing a brand, the fact is, most don’t put their brand in the driver’s seat of their organization.

Comments (0) • Posted on on 10 August, 2010 - 21:53

brand operationalization brands Denise Lee Yohn

Serious Games Video Lectures By Daniel Floyd

Via: You Tube Kirithem’s Channel

Daniel Floyd is an aspiring character animator living near Athens, Georgia. He has recently finished his studies at Animation Mentor and looks forward to starting his animation career.

Comments (0) • Posted on on 10 August, 2010 - 21:31

Eliane Alhadeff serious games

Replace Book with Internet and This Looks a Lot like Addiction

This was an interesting perspective I’d not thought about before. It especially rang true, since as a kid I can remember often being told to “get your head out of that book and go outside to play”. I wonder how many parents say that nowadays.

Comments (1) • Posted on on 9 August, 2010 - 22:43

books Internet Lynette Webb media consumption

Is Technology Outracing the Creative Industry?

The way brands and agencies have combined new technology with their sales, marketing and design strategies, give the impression that technology is outgrowing the creative and communications industry almost ten to one.

Comments (0) • Posted on on 9 August, 2010 - 20:13

technology Helge Tennø creative

Three Book Reviews for Your Summer Reading: Innovate The Future, Seizing The White Space; and The 24-Hour Customer.

I’ve a stack of books sitting on my coffee table waiting for me to write a review. I am reading less and less lately, from a historically high of 4 books a month to now 15 books a year. But I am buying more art books. And I review 2 dozen of books a year. My magazine subscriptions have been cut down from 40+ magazines to less than 10. Many including Wired and Forbes have dropped off from my list and I stopped many of the journals, many are just repeating old things. It is like digging out bones from one graveyard and put them in another one. I’ve picked three books to review and share with you this week:

Comments (0) • Posted on on 9 August, 2010 - 19:01

book review books business models Idris Mootee innovation value creation

What Yogurt Can Teach Marketers

I’m not a big yogurt fan. “Live cultures” would be unacceptable (or even scary) in most foods, but are highly prized in yogurt. Nevertheless, we can all learn something from a neuromarketing study focused on the gooey dairy product.

Comments (1) • Posted on on 9 August, 2010 - 16:59

books buying behaviour neuromarketing Roger Dooley

What Women Want - according to Yahoo!

This is an interesting white paper from Yahoo! about the effectiveness of the different channels to reach women. I really liked the visual methodology that was used to represent the results.

Maybe it is not surprising that the results indicate the effectiveness of Yahoo’s online presence.

Comments (0) • Posted on on 8 August, 2010 - 23:09

age-neutral consumer insights Dick Stroud gender segmentation Yahoo!

Disruptive Thinking: 5 Attributes to Consider

Every once in a while you see something which is such a fresh solution to a problem you just say ahhhh. Check out this skytrain/bus idea about how to float about the traffic in China and create efficient transport.

It got me thinking as to what make for a disruptive thought:

Comments (0) • Posted on on 8 August, 2010 - 22:50

disruptive thinking innovation John Sviokla

Is Sunday the New Tuesday for Email Marketing?

Guest Post: Caroline Ruggiero

There have always been “rules” around what day you should send email marketing messages. I’ve heard numerous timing strategies that all make logical arguments for their method. One rule I’ve been hearing a lot lately is “Never email on Fridays. Always email on Tuesday nights.” The theory behind the rule of thumb makes sense: email too early in the week and people are too busy with their actual work to open or focus on your message. Email end of the week and your message will get buried in a barrage of messages everyone has to dig out of come Monday morning.

Comments (1) • Posted on on 8 August, 2010 - 21:19

email marketing Caroline Ruggiero

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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