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#ChangeMarketing: Shift Perspectives #2 Is Out

Changing  the face of marketing is something that takes vision and persistence.  With the publication of Shift Perspectives #2, Bogdan Meica & Stefan Moghina are proving once again to have both.

This time focusing on the topic of innovation, our two Romanian friends have brought together the likes of Seth Godin, Mitch Joel, Gerald Nanninga and many of the people you find on this blog in one publication that is sure to make you think.

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Comments (0) • Posted on on 31 August, 2010 - 15:24
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change marketing innovation marketing Shift Perspectives strategy

Everything Old Is New Again

For years, people built brands (really their businesses, we didn't know about brands then) by learning how to deliver a consistent experience across everything they did. The product, their service, everything was teed into their business and they're profitability. They got instant feedback from the people who were their customers and word spread, both good & bad, based on the experience that was delivered. If you think about it, it was really all viral and social marketing back then, we just didn't have the technology at we talk about today.

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Comments (1) • Posted on on 31 August, 2010 - 13:50
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brand building customer experiences David Polinchock

Riding the Headwinds of Business

Ever run or cycled into a headwind? You have to work a lot harder to make the same progress that normally comes a lot more easily. Conversely, running or riding with the wind at your back is a glorious feeling.

On a recent ride, I had plenty of opportunity to consider how headwinds and tailwinds apply to business as I tried to distract myself from all the huffing and puffing I was doing just to maintain a decent speed. Here’s what I came up with:

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Comments (0) • Posted on on 31 August, 2010 - 13:21
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competitiveness Denise Lee Yohn performance strategy

Reverse Logic

It happens every time. The moment those E.D. drug commercials list the possible side-effects: dry mouth, muscle weakness, nausea and, oh yes, erections lasting for more than four hours. I laugh out loud (or did the first hundred times I saw it).

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Comments (0) • Posted on on 30 August, 2010 - 23:11
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choice consumer behaviour educating consumers Jonathan Salem Baskin marketing communication role of marketing

Facebook Reckons the World Ends at 64

This article points out that Facebook’s demographic targeting ends at 64 years old – after that you are history.

This got me thinking. I wonder how many people in the UK are on Facebook aged 50-64.

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Comments (1) • Posted on on 30 August, 2010 - 21:49
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50-plus demographics Dick Stroud Facebook grey

Being Weird

I'm weird. Chances are that you're weird. In fact the society you live in is probably weird too. Western, educated, industrialized, rich, democratic. It's an acronym that was new to me until I read this piece about the work of Joe Henrich, a professor in Psychology and Economics at the University of British Columbia.

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Comments (0) • Posted on on 30 August, 2010 - 21:17
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cultural differences Neil Perkin people psychology research research methodology

6 Rules for Content Marketing

Guest Post by Maria Pergolino

Marketers are working hard to create great content that can be used to create sales leads, drive website traffic, promote brand, and educate customers and prospects. Unfortunately, not all content is created equal. To ensure you get the most out of your content marketing efforts, you must follow these six rules:

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Comments (0) • Posted on on 29 August, 2010 - 23:01
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Maria Pergolino content marketing content relevance value creation

Most Marketing Is Unremarkable

The e-mail came in like hundreds of others. I read it, thought about it and took the e-mailer up on their offer to unsubscribe. Frankly, I was upset that I ended up on the e-mail list. I never asked to be. And while it tried to come across as humble, real and authentic—it just didn't really do it for me. It took time out of my day that's valuable to me. I felt inconvenienced to have to go through the unsubscribe effort, though strangely satisfied after it took.

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Comments (0) • Posted on on 29 August, 2010 - 21:31
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David Armano marketing

Walmarting the Category

P&G is slashing prices and attacking new markets worldwide in a dash for improved sales and increased share. I don’t quite understand how this is a business strategy for any business other than Walmart. It just seems like brand suicide.

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Comments (1) • Posted on on 28 August, 2010 - 23:01
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Jonathan Salem Baskin strategy P&G pricing

Regulating the Use of Social Media Data

If you were to walk into my office, I’d have a pretty decent sense of your gender, your age, your race, and other identity markers. My knowledge wouldn’t be perfect, but it would give me plenty of information that I could use to discriminate against you if I felt like it. The law doesn’t prohibit me for “collecting” this information in a job interview nor does it say that discrimination is acceptable if you “shared” this information with me.

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Comments (0) • Posted on on 27 August, 2010 - 23:21
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danah boyd online behaviour online identity recruiting regulations sharing social media

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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