Monthly Blogs Archive

Honda Ranks Highest among Manufacturer Websites in Satisfying New-vehicle Shoppers

Yes,yes…a research conclusion that I totally agree with.

When you consult and write about a subject it is very tempting to extrapolate the universe of the market from your own experiences. The fact that I like something or not, or indeed the fact that the people I know have certain preferences, doesn’t mean that we are any more than a tiny niche in a large group of consumers.

Continue reading »

Comments (0) • Posted on on 31 July, 2010 - 22:32
Share this
50-plus automobile cars Dick Stroud shopping experience website design

Are Your Frontline Employees Part of Your SM Strategy? - Polinchock's Ponderings

David Teicher, writes in Ad Age, (What Marketers Can Learn From Starbucks' Foursquare Stumble) about a recent experience he had trying to use his coupon for being a Foursquare Mayor at his local Starbucks.

Continue reading »

Comments (0) • Posted on on 30 July, 2010 - 23:19
Share this
social media employees engagement David Polinchock customer experiences in-store

Stories Synchronize Brains

An ongoing story (so to speak) here at Neuromarketing is the power of stories to engage readers and listeners. Now, there’s new brain scan evidence that shows a startling phenomenon: when one person tells a story and the other actively listens, their brains actually begin to synchronize.

Continue reading »

Comments (0) • Posted on on 30 July, 2010 - 22:49
Share this
brain neuromarketing Roger Dooley stories storytelling

Digital: Study Says Most Marketers Should Forgo Foursquare - Advertising Age - Digital

A new study out by Forrester seems to indicate that there's not enough people using location based services for marketers to bother with them right now. Although they also suggest that people should experiment with these tools as well.

Well, I also have a study (well, not a study really, just a discussion with some smart folks) that I believe shows something pretty significant:

Continue reading »

Comments (1) • Posted on on 29 July, 2010 - 20:00
Share this
David Polinchock Foursquare location based marketing study

The Truffle Strategy: Tempt Your Customers

Could eating a chocolate treat make you want to buy a TV or a cruise? The surprising answer is YES!

At a mall I used to frequent, there was a candy kiosk that always offered a sample chocolate to each passerby. I wondered about the economics of that practice – it seemed that almost everyone grabbed the treat and kept on walking – but I assumed that it must be profitable.

Continue reading »

Comments (0) • Posted on on 28 July, 2010 - 22:37
Share this
Roger Dooley neuromarketing chocolate buying temptation

True Nature of Technology Seen by What Enthusiasts Do with It

Interesting idea this. Broadly I agree. You can plan and theorise all you want, but it’s not till technology gets into the wild, and in the hands of users, that you can really see what it offers. And it is often the enthusiasts who lead... the ones who experiment, who knock off the rough edges, who show what is possible.

Continue reading »

Comments (0) • Posted on on 28 July, 2010 - 22:11
Share this
Lynette Webb technology technology usage

What Color Is the Triple Bottom Line?

I recently posted a query on Twitter and Facebook asking a simple but vexing question: "Someone committed to the environment is called an environmentalist. What do you call someone committed to sustainability?"

Continue reading »

Comments (2) • Posted on on 27 July, 2010 - 22:44
Share this
Joel Makower green environmental sustainability

5 Things That Create Ridiculous Customer Experiences: Can’t We Avoid Catch 22?

The other day I was on the phone with my insurance company because they had rejected, for a second time, a procedure for my son which was performed by a physician who they claimed was “out of network” — let’s call him Dr. Brown. But, as I logged into the firm’s web-site (again), I was able to easily find Dr. Brown who was “in network”. As I had done a few weeks before, I mentioned this to the customer service representative, and she was not able to look at the web site from her computer, so I had to read her the name, address, and phone number so that she could contact him and make sure that he was “in network”. 

Continue reading »

Comments (1) • Posted on on 27 July, 2010 - 22:12
Share this
John Sviokla customer experiences customer service management processes

Interruption vs. Engagement, Revised

Last week in Advertising Age, I tried to argue that we marketers should reevaluate our approaches to "interruption" and "engagement" marketing, as I think we're using both terms incorrectly. Budgets are getting shifted away from the short commercials of traditional media into longer social experiences of new media, like Old Spice's recent  campaign, as if the latter's entertainment can replace the former's historic utility.

Continue reading »

Comments (1) • Posted on on 26 July, 2010 - 23:28
Share this
conversations engagement interruption marketing Jonathan Salem Baskin

Recent content

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

Subscribe

RSS



Follow us on