Monthly Blogs Archive

The Graph Is Nice, but What Are You Hearing?

I’ve been working with a client company and looking deeply into their customer calls to find patterns around why people call, how CSRs handle calls, and what issues customers are having with the company’s products and services.

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Comments (1) • Posted on on 30 April, 2010 - 21:29
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John Caddell customer support data analysis customer relationship

You Need to Captivate, Not Capture, Your Audience

(NOTE: I originally wrote this article in 2005 and wondering if any of this has changed in 5 years since I originally wrote it. The audience is getting smarter and tougher. We keep talking about transparency and the audience being in control. Well, if we keep telling them they're in control, they're eventually go to expect to me in control. Then what are we going to do?)

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Comments (0) • Posted on on 29 April, 2010 - 22:58
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David Polinchock audience advertising future of advertising advergaming branded content commercials

The Evolution of Advertising in Sports Video Games

This is a rerun of a series of blog posts I did back in April 2006 while researching things for my grad thesis (bonus: an unpublished chapter on history). It documents the evolution of advertising in sports video games published by Electronic Arts between 1983 and 2006. Since many AdLab readers probably haven't seen it, and the stuff is pretty fascinating, I thought I'd repost it. The original raw research notes follow. Some links may since have expired.

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Comments (0) • Posted on on 29 April, 2010 - 22:17
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EA Ilya Vedrashko in-game advertising sports video games

PowerPoint Makes Us Stupid

I read with a mixture of shock and smug satisfaction the recent New York Times story in which a Marine Corps general said “PowerPoint makes us stupid.” It turns out the popular presentation format has been messing up American war strategists just like it has confounded corporate planners. 

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Comments (0) • Posted on on 29 April, 2010 - 22:01
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behaviour Jonathan Salem Baskin marketers meetings PowerPoint

Social Media and the Rebirth of the Storyteller

In online communities it is the content that matters most. People talk to and with each other not because they know each other or are already connected. Rather, because they share a similar interest, question, concern, ambition, query, challenge or other issue. People engage with each other on content and not on connections. You can meet and share ideas with strangers because you are both interested in the subject.

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Comments (0) • Posted on on 28 April, 2010 - 22:51
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Matt Rhodes social media storytelling stories

Say Hello to Mass Media 2.0?

Reckitt Benckiser ("RB") made ad trade headlines last week when it announced a record-setting $40 million web video buy for 2010. What shocked everyone wasn't the dollar amount but rather that the company pretty much doesn't care where the ads run.

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Comments (0) • Posted on on 28 April, 2010 - 21:24
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audience content digital marketing Jonathan Salem Baskin low-involvement brands online advertising

The Impact of Word-of-mouth Marketing: a McKinsey Report

Guest Post by: Jo Stratmann

We’ve been extolling the virtues of word-of-mouth marketing over big-budget advertising for some time now, and when a firm of consultants like McKinsey start doing the same thing it really feels like our message is hitting home.

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Comments (0) • Posted on on 27 April, 2010 - 23:07
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buzz Jo Stratmann McKinsey report word of mouth

A Rant on the Airline Industry

Tomorrow afternoon, I was supposed to leave on a Delta/KLM flight to Scotland, so I can speak at the World Whiskies Conference in Glasgow. I've been totally psyched to attend this conference since Ian Buxton asked me about it in January. Now, thanks to a volcano that seems hasn't erupted since 1821, my travel plans are in hell. As of now, it looks like I won't be attending this year.

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Comments (1) • Posted on on 27 April, 2010 - 21:22
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airline services customer experiences customer service David Polinchock

Harassment by Q&A: Initial Thoughts on Formspring.me

(This was written for the Digital Media and Learning Project.)

Questions-and-answers have played a central role in digital bonding since the early days of Usenet. Teenagers have consistently co-opted quizzes and surveys and personality tests to talk about themselves with those around them. They’ve hosted guest books and posted bulletins to create spaces for questions and answers.

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Comments (0) • Posted on on 26 April, 2010 - 22:57
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danah boyd teens social media privacy online behaviour Formspring.me young

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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