Argenti Warns Social Media Revolutionises Corporate Communications

this is the unabridged version of an article published and written originally for Bnet.co.uk of which I am a regular contributor

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Comments (1) • Posted on on 27 February, 2010 - 23:55

(10/10) My Top 10 Tips for Implementing Social Media

continued from part one, this article is the last and final part in a series of 10 instalments

My recommendation: bringing real answers to real questions

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Comments (1) • Posted on on 27 February, 2010 - 00:08

From Recycling to Fair Trade and Conflict Free Material. Companies such as HP Are Doing a Great Job.

Despite there are a lot of efforts on recycling, very little of our stuff is recyclable and being recycled. I don’t think we are doing enough, designers and consumers have a dilemma, and we love nicely designed packaging but hate to see the kind of waste we’re producing. Food containers are one good example.

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Comments (1) • Posted on on 26 February, 2010 - 00:18

Neuromarketing: From Soup to Nuts

I’ve been chronicling the nascent neuromarketing industry since 2006, and I don’t think I’ve seen a story to date which captured social media attention to the degree that the recent Campbell Soup neuromarketing story did. The original story in the Wall Street Journal fueled a mini-boom of Twitter and blogging activity. Why? I think the fact that a major consumer products company went on the record about their use of neuromarketing, and even provided specifics of how they changed their marketing, was the driving force. This was an unusually detailed look inside a practical application of neuromarketing.

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Comments (0) • Posted on on 25 February, 2010 - 23:04