Monthly Blogs Archive

Tiger, We Hardly Knew Ya

The list of Tiger Woods' sexual conquests had barely reached the double digits when Accenture fired him as its celebrity spokesathlete because, as experts explained, it needed to go in a completely different direction. Detaching him from the company's brand would be painful and take time, but it was necessary.

Continue reading »

Comments (0) • Posted on on 31 January, 2010 - 22:29
Share this
branding celebrities Jonathan Salem Baskin value

How to Manage Your Creative Work and Intellectual Property Online

Note: This editorial was written for Yanko Design (YD) in my capacity as Industry Consultant for that website. As there are some Design Sojourn readers don’t really frequent YD, it would make sense to republished the article here. Looking forward to all your comments.

Continue reading »

Comments (0) • Posted on on 31 January, 2010 - 22:02
Share this
Design Translator intellectual property designers sharing ideas

“Backshoring”: the New Buzzword that May Give You a Job

A recent post from Booz & Company’s “Strategy + Business” introduced a new term: “backshoring” – an emerging trend of returning manufacturing from an offshore location to the home country (”The Case For Backshoring“). This is especially important for US business, which has been a very aggressive proponent of offshoring for the past decade. Why is this reversal happening? In short, the conditions that made outsourcing look so attractive have changed utterly:

Continue reading »

Comments (2) • Posted on on 31 January, 2010 - 21:52
Share this
John Caddell offshoring backshoring business strategy manufacturing

Are Business Schools Preparing Students for a Flat World Where Organizations and National Boundaries Are Becoming Blurred

Looking at this year MBA rankings by Financial Times, there aren’t many changes in the Top 10 list. Top ten remains the Top 10. The surprise is ranking No. 10 is a Hong Kong Business School and No. 12 is an Indian Business School. Other top schools (some are more local) ranking: IMD (Swiss) ranks 15, HEC (French) ranks 18, CEIBS (Chinese) ranks 22, Haas ranks 28, Cornell ranks 38, Ivey (Canadian) ranks 49. Here's the latest FT Global Top 10 MBA Rankings for 2010:

Continue reading »

Comments (2) • Posted on on 30 January, 2010 - 22:17
Share this
Idris Mootee MBA business education university

The Economist on Social Networking

Guest Post by: Charlie Osmond

What joy. This week, The Economist, every Capitalist’s favourite magazine, has published a special report on on social networking.

Continue reading »

Comments (0) • Posted on on 30 January, 2010 - 21:43
Share this
Charlie Osmond report social media social networking The Economist

My 10 Top Tips for Social Media Success in Businesses in 2010

note: this is the unabridged version of a post originally published at http://bnet.co.uk of which I am a regular contributor

2010 will be year 6 of the Social Media era (née Web 2.0). Needless to say that 6 years is a long time in the Internet business world. For those who can remember those days, it more or less fits in with the time at which the Internet started to be really popular (if we assume that we first heard about it in 1994 and that 2000 was the most exciting moment of all).

Continue reading »

Comments (1) • Posted on on 30 January, 2010 - 00:25
Share this
Yann Gourvennec social media organisational behaviour ethics engagement user generated content community management

Six Ways to Find Social Media Talent

More articles on Harvard Business

As organizations move their social media strategies from theory to practice, they discover a difficult truth they must confront: Finding the "perfect" social media talent is practically impossible.

Continue reading »

Comments (1) • Posted on on 29 January, 2010 - 23:35
Share this
David Armano recruiting social media

Let’s Talk about the Other F Word

In our society FAIL is a four-letter word.

Yet, when I gave my CU Commencement Speech, Dare to Fail, I was blown away by the conversation it started. So many people reached out with stories of their own failures and the powerful things they learned. Failure is in the air.

Continue reading »

Comments (0) • Posted on on 27 January, 2010 - 23:18
Share this
John Winsor failure wisdom of crowds sharing learning

Telling a Story with Fantasy Interfaces

Here's a recent quick interview on NPR with Mark Coleran, the designer behind FUI (fictional user interfaces) that have appeared in many well-known movies: "What [a movie character] sees on that monitor looks nothing like what you have on your home computer. That's because it wasn't designed to surf the Internet or do your taxes."

Continue reading »

Comments (0) • Posted on on 27 January, 2010 - 22:59
Share this
Ilya Vedrashko interfaces fictional user interfaces cinema technology

Making Sense of the Chaos: Social CRM with Bill Odell

Guest Post by: Maria Pergolino

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream, a Social CRM solutions company. Bill is responsible for the company’s overall marketing and go-to-market strategies and oversees all product marketing, partner marketing and corporate marketing activities. Bill has 20 years of experience leading marketing for several innovative, category creating technology companies, including Sun Microsystems, Cisco, Compression Labs – the developer of DirectTV – and Interlace Systems.

Continue reading »

Comments (0) • Posted on on 27 January, 2010 - 22:35
Share this
B2B marketing CRM interview Maria Pergolino social CRM thought leadership

Recent content

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

Subscribe

RSS



Follow us on