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No Reminder Necessary

This is going to be the week of top ten lists, stunningly visual retrospectives and thoughtful analyses of the decade that is about to end. I don't need to be reminded; I was there.

So were the past ten years particularly different or unique when it comes to decades? No, not in the slightest, unless you haven't lived through more than a few of them (or don't have much interest in history). It certainly was new for us, just like every second, minute, day and month might be, and we made it special by being there.

Comments (0) • Posted on on 31 December, 2009 - 18:54

Jonathan Salem Baskin marketing

When Brand Names Go Bad

This blog posting is not specific to the 50-plus.

During my career I have been involved, a number of times, in trying to devise new brand names. It never ceases to amaze me how much time companies spend on this activity and how introspective and complex they become. This year I written a lot about Age Concern/Help the Aged long and laborious journey to come up with the name AgeUK.

Comments (0) • Posted on on 31 December, 2009 - 18:14

Dick Stroud brand name brands reputation products

Race and Social Network Sites: Putting Facebook's Data in Context

A few weeks ago, Facebook's data team released a set of data addressing a simple but complex question: How Diverse is Facebook? Given my own work over the last two years concerning the intersection of race/ethnicity/class and social network sites, I feel the need to respond. And, with pleasure, I'm going to respond by sharing a draft of a new paper.

Comments (0) • Posted on on 31 December, 2009 - 17:58

danah boyd demographics digital media Facebook MySpace race social networks

The Night after Christmas

(You can listen to this holiday favorite as a podcast!)

'Twas the night after Christmas, when all through the store
Every employee was working at an annual chore:

Comments (0) • Posted on on 28 December, 2009 - 00:42

holidays Jonathan Salem Baskin sales

Should We Revive Dying Brands and Companies? Or We’re Better off Creating New Ones? Does "The Circle of Life" Apply Here?

We make assumptions that it is the management team responsibility to extend or prolong the life of any companies even if they have fewer reasons to exist. Management is different from practicing medicine, although sometimes I am called the strategy doctor. Instead of wasting resources and energy to save a company or a brand, should we just take whatever assets and redeploy them In life, the cycle of life is the natural order of things.

Comments (0) • Posted on on 27 December, 2009 - 23:17

brands Idris Mootee innovation lifecycle thinking management strategy

Social Media as a Travel Tool during the Great Christmas Getaway

Like many people I will be travelling later today. Taking one of the last trains on Christmas Eve from London to the north of England. And like many people I have spent the last few days checking the weather and the news, hoping that my train will run and I will make it on time.

Comments (1) • Posted on on 27 December, 2009 - 22:58

holidays Matt Rhodes social media travel real time user generated content

Recession What Recession – Xmas Spending as Usual

The guys at Vox Pops have issued a free video showing interviews with people talking about their spending intentions this Xmas. I hope the companyt doesn’t mind but I have added it to YouTube because I thought it contained some interesting messages.

Comments (0) • Posted on on 24 December, 2009 - 23:55

buying behaviour Dick Stroud holidays recession

Top 12 B2B Holiday Cards - with 62 More for Good Marketing Measure!

Guest Post by: Maria Pergolino

December is the time for B2B companies to shine. This is because B2C companies have all the sexy, edgy, memorable ads the rest of the year, leaving B2B companies to be more conservative and serious. But in December things change. While B2C ads are filled with holiday sales and discounts, I see a rush of B2B companies getting fun, stretching their creative muscles, and putting out some of the most entertaining and exciting digital ads via holiday e-cards.

Comments (0) • Posted on on 24 December, 2009 - 23:18

B2B marketing holidays Maria Pergolino

5 Things I Wish for in 2010?

Wow what a year 2009 was? We got hit right in the face by the economic down turn and designers all over the world were falling like flies as companies cut R&D or design budgets in response to a drop in consumer spending.

Comments (0) • Posted on on 24 December, 2009 - 21:58

consumerism design design thinking Design Translator recession sustainability

The Myth of the “SuperCorp”

I had lunch with a friend and fellow consultant last week. I was mentioning some impressive recent reading on innovation that I thought his clients might be interested in. He said this:

Comments (1) • Posted on on 23 December, 2009 - 00:11

John Caddell corporate behaviour

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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