Monthly Blogs Archive

The Watch or the Phone – Who Will Win?

Are watches destined to the technology dustbin of history? Is a product that survived the trauma of the clockwork to electronic revolution going to be replaced by the mobile phone?

Let me declare a personal interest. I really like watches. For me there is no better example of the power of branding than the luxury watch. You can go and buy a watch that keeps perfect time and spend less than $5 or you can buy a product, that is no better at time-keeping, for $50,000 (and a lot more).

Continue reading »

Comments (1) • Posted on on 30 November, 2009 - 22:38
Share this
Dick Stroud technology

Four Studies That Ponder the Road from Here

Our world these days seems to be a succession of forks in the road, points at which decisions need to be made about which pathway we collectively must take. In nearly every case, there's an unsustainable "business as usual" scenario (often shortened, unappealingly, to BAU) along with one or more alternatives.

Continue reading »

Comments (0) • Posted on on 29 November, 2009 - 22:48
Share this
climate change energy environment green Joel Makower research sustainability water

Facebook Isn’t Always the Answer – 77% of Fan Pages Have Fewer than 1,000 Fans

It can often seem like the simple, and obvious step for any brand. You want to engage with people online, you want to get your brand using social media. What’s the answer? For too many brands the first thing they do is go to Facebook and set up a fan page. This might not always be the right answer.

Continue reading »

Comments (1) • Posted on on 29 November, 2009 - 21:12
Share this
brand engagement consumer engagement Facebook fans Matt Rhodes popularity social media

Photo Coverage of the Singapore Design Festival 2009

Over the last few days, I conducted a whirlwind tour of the different events and exhibitions at the Singapore Design Festival 2009. There were some interesting work exhibited that reaffirmed my faith in the quality of designers or designs from the region. Some of the more notable exhibitions include; Small Thoughts, Big Ideas, Singapore Souvenirs and the UseLess Exhibition at the Icsid 2009 Congress.

Continue reading »

Comments (0) • Posted on on 28 November, 2009 - 23:52
Share this
design Design Translator exhibitions

Keep a Friend Home on Black Friday

I can all but guarantee that someone you know and care about is planning to go shopping on the day after Thanksgiving. You need to intervene.

Black Friday is a contrived, customer-hostile, bait-and-switch, potentially deadly symptom of what's wrong with bricks and mortar retailing. A handful of grotesquely low prices on a smaller handful of products are advertised as "doorbusters," and we've been subjected to years' worth of propaganda intended to associate the day with shopping deals, however imaginary. 

Continue reading »

Comments (2) • Posted on on 26 November, 2009 - 23:51
Share this
discounts Jonathan Salem Baskin retail shopping experience value

Ageing and the Effectiveness of Touchpoints

These charts were constructed using ZenithOptimedia’s ROI Tracker - a consumer research-based tool that measures and helps plan marketing activities across the range of brand contact touchpoints.

Continue reading »

Comments (0) • Posted on on 26 November, 2009 - 23:13
Share this
age ageing brand contact touchpoints consumer research Dick Stroud ROI ZenithOptimedia

Stop Looking for the Next Twitter

From my latest contribution to Harvard Business

If you are a pundit, or get paid to watch trends, then this message doesn't apply to you. It's your job to go out and find the next shiny object that could influence how we live and do business.

Continue reading »

Comments (0) • Posted on on 26 November, 2009 - 23:04
Share this
corporate blogging David Armano organisational behaviour social media tools trends

7 New Profit Opportunities in Mobile Retail

We’re starting to experiment with something new at Futurelab which should make Chris Anderson proud. In the past, we have occasionally published reports on the things that were wrong in an industry or situation. But we got frustrated at ourselves because we felt like we were telling the patient that he was ill, yet didn’t provide the medicine. Especially as – because of all our research work and projects – we are sitting on more of that medicine than we can process.

Continue reading »

Comments (0) • Posted on on 25 November, 2009 - 18:37
Share this
Alain Thys Futurelab mobile mobile retail opportunities profit report

Spectacle at Web2.0 Expo... From My Perspective

Last week, I gave a talk at Web2.0 Expo. From my perspective, I did a dreadful job at delivering my message. Yet, the context around my talk sparked a broad conversation about the implications of turning the backchannel into part of the frontchannel. In the last week, I've seen all sorts of blog posts and tweets and news articles about what went down. At this point, the sting has worn off and I feel that it would be responsible to offer my own perspective of what happened.

Continue reading »

Comments (0) • Posted on on 25 November, 2009 - 17:28
Share this
audience communication conversations danah boyd public speaking Twitter stream

It's Time to Clobber Social Media

Originally posted on the Collaboratory

Jeff Dachis and I recently returned from the Web 2.0 Expo in New York—a near week long flurry of activity that brings together technology, business and design amongst other things. We co-presented a somewhat uniquely titled session called “Social Business Design: It’s Clobberin’ Time”.

Continue reading »

Comments (0) • Posted on on 25 November, 2009 - 17:03
Share this
David Armano social business design social business

Recent content

This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

Subscribe

RSS



Follow us on