Monthly Blogs Archive

Send Teenagers Into Space

No, I'm not being a grumpy parent. A nonprofit organization hopes to send as many as 200 teachers into space each year aboard private rockets. I think we should launch teenagers there instead.

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Comments (1) • Posted on on 31 October, 2009 - 23:27
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Jonathan Salem Baskin space exploration teachers teens NASA

Random Thoughts: From Aviva Community Fund to Positive Social Change to Women Empowerment

I was so excited that our Aviva Community Program is getting such good response even before the official launch. It is a very important project for both our client and IC because it is something we truly believe in. It is about 1/ Empowering change in our communities while building brand 2/ Prove that social media is not a hype and if you use it right it is the most powerful communication medium 3/ Authenticity is the key ingredient of marketing, this program is about action and not just words. Check out the program here. It is truly where "Marketing Innovation" meets "Social Innovation".

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Comments (0) • Posted on on 31 October, 2009 - 22:38
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Cap and Trade: A Tangled Web of Good Intentions and Bad Policy – Part 2

In the first part of this post I identified 10 features of cap and trade, the favored climate policy of many policy elites at this point in time, that make the policy ineffectual. I outlined how cap and trade was sold to America and the world based on faulty assumptions as well as its superficial political appeal to the then Clinton Administration.

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Comments (0) • Posted on on 30 October, 2009 - 22:52
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The Sustainability Challenge Is Complex. Is Ecolabelling the Answer or Just Another Greenwashing Tool?

No one will disagree that today’s customer is empowered like never before. With social media and other connectivity, they are able to acquire more detailed information about brands, products and services in order to make smarter decisions; everything is just a few clicks away. Any green-washing or eco-washing can last only for a few clicks. Customers can access new knowledge about the behavior of companies and can more readily question and challenge this behavior.

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Comments (1) • Posted on on 29 October, 2009 - 23:02
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We Have an Innovation Problem, and It Is Miles and Miles of Indistinguishable Stuff

I learned today that Axe Body Spray for Men is running an ad in Uruguay where readers sending an SMS to their address receive on their phone the missing bits of a picture of a beautiful woman. (Those bits are clothed, BTW.)

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Comments (2) • Posted on on 29 October, 2009 - 22:41
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Slow Design: 13 Years to Get This Wooden Radio Right

Edit: An irate Design Sojourn reader has highlighted to me that this is Green Washing at its best. Mahogany trees takes 10 years to mature before it can be cut down. I have responded directly to her, but I also would like to hear your feedback on this?

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Comments (0) • Posted on on 29 October, 2009 - 21:39
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Some Thoughts on Twitter vs. Facebook Status Updates

The functional act of constructing a tweet or a status update is very similar. Produce text in roughly 140 characters or less inside a single line text box and click a button. Voila! Even the stream based ways in which the text gets consumed look awfully similar. Yet, the more I talk with people engaged in practices around Twitter and Facebook, the more I'm convinced these two things are not actually the same practice. Why? Audience.

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Comments (2) • Posted on on 28 October, 2009 - 21:53
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Cap and Trade: A Tangled Web of Good Intentions and Bad Policy – Part 1

I favor some of the more aggressive actions to avert climate catastrophe, actions which nevertheless do not compromise the continuity of human life and well-being. The climate which enabled our evolution as a species and the societies upon which we depend has almost no price attached to it. Averting this calamity, if we can, is the moral equivalent of war.

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Comments (0) • Posted on on 28 October, 2009 - 21:28
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Getting Started 4: Track and Evaluate the Success You Are Having

For any brand getting started in social media, the most important thing is to be able to show the impact you are having. To be able to evaluate and assess what is working and what isn’t having the results that you might expect. To show the return on investment that your efforts are having and how this compares to other methods.

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Comments (0) • Posted on on 28 October, 2009 - 20:55
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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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