Monthly Blogs Archive

The Baked In WikiBlog is Up

Baked In is hitting stores in the next couple of weeks. In the meantime, check out the Baked In WikiBlog.The book is the starting point of a deeper discussion around creating products and businesses that market themselves. And, the WikiBlog is a platform for the discussions to take place. While we built it on WordPress as a blog, each recipe from the book is a post that is also a wiki. You can get in and expand the thinking in each of the recipes.

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Comments (0) • Posted on on 30 September, 2009 - 23:47
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Baked In book John Winsor

Offshoring Telesales Reduces Close Rates - Why?

I’ve heard from several friends in call center operations that outsourcing inbound telesales to the Philippines has resulted in close rates below expectations. In at least one case that I know of, a company is re-establishing an internal sales center to try to get to the root of why telesales is harder to offshore than customer care.

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Comments (2) • Posted on on 30 September, 2009 - 22:53
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call centres John Caddell outsourcing selling telesales

I Am Not a Number

Neuroscientists have found patterns in brain activity that correlate with single digit numbers. They can literally watch your mind count.

Research into the physiology of how our noggins work has advanced mightily in recent years, especially when it comes to witnessing perception and memory. Technologies like fMRI -- an imaging tool that notes differences in water pressure, sort of -- have been heralded as objective ways to measure what happens in brains when things that were once believed to be solely subjective occurred in minds.

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Comments (0) • Posted on on 30 September, 2009 - 22:29
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behaviour brain Jonathan Salem Baskin meaning neuroscience numbers

Child Labor: Put That Baby to Work!

Advertisers have known for decades that pictures of babies attract attention and hold the viewer’s gaze. That’s why you often see pictures of babies – cute, startled, smiling, frowning – in ads that have nothing at all to do with baby products. An interesting study from Australia shows what takes a baby-picture ad from merely attention-getting to effective.

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Comments (1) • Posted on on 30 September, 2009 - 22:08
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ads attention babies neuromarketing Roger Dooley

Lend a Hand

A viral video focused on a woman's boobs jiggling as she walks through a crowd around a pool has been making headlines, not because it's crude or exploitative, but rather because it's crude and exploitative for a good cause.

 

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Comments (0) • Posted on on 29 September, 2009 - 23:18
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charity donations Jonathan Salem Baskin public awareness video viral

Innovation, Strategy and Leadership? It Means Leading with Purpose and Imagination

Innovation, strategy and leadership are so closely interrelated and to succeed you need all those three. Innovation is the ability to different options in the future and develop a set of perspectives to guide them into the future. Strategy is the ability to connect customer needs and wants to the corporation’s core capability. Leadership is the ability to instill a sense of purpose for the organization and to mobilize those to work towards the goal.

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Comments (1) • Posted on on 29 September, 2009 - 22:38
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Idris Mootee innovation leadership management strategy vision

Your Brain on Thousands of Products

Last week, we saw that order of presentation of a small number of products dramatically affects consumer preference. (See Order Effect Affects Orders.) But how do our brains cope when choices number in the hundreds or thousands, and how do websites best match products or services to their visitors?

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Comments (0) • Posted on on 28 September, 2009 - 23:24
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choices ecommerce neuromarketing Roger Dooley search

Italy Tops the List of Creators

Recently I wrote about the tool that Forrester provides to enable you to find out how many of their social media types exist by age, gender and country – this link gives a definition of the different types.

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Comments (0) • Posted on on 28 September, 2009 - 22:18
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Dick Stroud Forrester social media

[Event]: Book Machine at Harvard Bookstore, 4pm Tue, Sep 29th

On Tuesday, Harvard Bookstore will unveil its new mega-printer from On Demand Books that can spawn 300-page softcover books in around 4 minutes. The machine will be used to print any of the two million public-domain titles scanned by Google.

 

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Comments (0) • Posted on on 28 September, 2009 - 22:07
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Andrew Keen: Does Web 2.0 Lead to Democracy -- or Feudalism?

The guiding manifesto of Web 2.0 has always been that the Next Gen Internet will be participatory, inclusive and inherently democratic. What's not to love? However, is it possible that Web 2.0 will actually lead to a completely unexpected form of Internet "feudalism" in which an entrenched tech-savvy elite -- people who you follow, not those who follow you -- exert an inordinate amount of power, influence and control over the future growth and development of the Web?

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Comments (1) • Posted on on 26 September, 2009 - 22:48
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Dominic Basulto Andrew Keen Web 2.0

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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