Monthly blogs archive

Three Steps to Improve Your Social Web Literacy

We wrote last week about the rise of social web literacy – how people are having to get used to a new way of communicating and a new way of using language to share information and ideas. It’s not just the technology and tools available to us that are different, the real change comes when people use these tools, adapting what they say and how they say it.

Comments (3) • Posted on on 31 July, 2009 - 00:30

Twitter tagging social Web social media Matt Rhodes literacy

How To Be the Best Designer in the World?

This article was written for Yanko Design (YD). As I know some Design Sojourn readers don’t really frequent YD, I have decided to republish and keep a record of the article here. Enjoy, and I’m looking forward to your comments if you have not left any before!

Comments (0) • Posted on on 31 July, 2009 - 00:22

talent passion designers Design Translator dedication

15 Years

I just re-read The Economist's "Future Tense: The Global CMO" survey from late last year. And I'm not encouraged that there's even a future for the job description.

The report reflected results from a survey of 250+ senior marketing execs around the world, so it's far more of a snapshot of the present than an insight into what the future might reveal. EIU.com normally studies countries and other substantive subjects; this report was sponsored by Google, which has an obvious interest in what CMOs think they're supposed to be doing.

Comments (0) • Posted on on 31 July, 2009 - 00:17

role of marketing Jonathan Salem Baskin global future CMO

Disney's Secret Austin Neuromarketing Lab

According to the New York Times, the Walt Disney Company is operating a “secretive” lab in Austin, Texas, to perform neuromarketing studies. Specifically, the NYTimes describes a program to determine the effectiveness of online ads:

Comments (0) • Posted on on 31 July, 2009 - 00:03

Roger Dooley neuromarketing Disney

Would the Real Social Network Please Stand up?

This ideas in this post are based on conversations with Bernie Hogan and should be interpreted as the production of our co-thinking.

All too frequently, someone makes a comment about how a large number of Facebook Friends must mean a high degree of social capital. Or how we can determine who is closest to who by measuring their email messages. Or that the Dunbar number can explain the average number of Facebook friends.

Comments (0) • Posted on on 30 July, 2009 - 23:56

sociology social networks social behaviour networking danah boyd

Emotional Ads Work Best

The idea that ads that engage us emotionally work better than those that don’t might provoke a, “Well, duhhh!” reaction from Neuromarketing readers. Surprisingly, though, I still encounter business executives who don’t believe they are swayed by emotional factors when buying things, and often doubt that others are either. So, for those uber-rational decision-makers, here’s the hard data…

Comments (0) • Posted on on 28 July, 2009 - 13:43

Roger Dooley neuromarketing emotional engagement effectiveness ads

Maps and Why Nassim Nicholas Taleb Is Wrong about Them

This FT review of 'Lecturing Birds on Flying' points to a quote by Nassim Nicholas Taleb in the book's preface: "Giving someone the wrong map is worse than giving them no map at all." (Via Mark Earls)

It's a sort of maxim that seems an ironclad un-contestable truth. No doubt, it was quoted by Taleb as such - to make the case for the arguments in the book.

Comments (0) • Posted on on 28 July, 2009 - 13:39

maps Iqbal Mohammed

How Do You Know if Your Business Model Is Out-Dated? Are You Acting to Fail or Failing to Act?

The title of this book caught my attention in a book store in Hong Kong. I didn't open or buy the book, just thought the title was funny. Meeting with a couple of friends here in Asia and the common topic is business is getting tougher and tougher. Out of the half-a-dozen people I've talked to you, all six of them are executing on business strategies that are not creating value in the long term.

Comments (0) • Posted on on 28 July, 2009 - 13:35

value creation strategy Idris Mootee change business models

Twitter 101 - A Guide to Twitter for Business

This week has seen Twitter launch Twitter 101; a guide for businesses of how to use Twitter. We’ve looked before at how organisations can use Twitter, and this guide covers the basics as well as showcasing a few cases studies of what some businesses are doing.

Comments (0) • Posted on on 27 July, 2009 - 13:39

Twitter social media Matt Rhodes

Serious Games Conceptual Framework

Amri Yusoff, Richard Crowder, Lester Gilbert, and Gary Wills from the Intelligence, Agents, Multimedia Research Group, School of Electronics and Computer Sciences, University of Southampton, UK, have recently presented their Conceptual Framework for Serious Games at the 2009 Ninth IEEE International Conference on Advanced Learning Technologies, held on 15 - 17 July 2009, in Riga, Latvia.

Comments (0) • Posted on on 27 July, 2009 - 13:29

serious games learning Eliane Alhadeff

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