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Debunking The Myths of Social Media

Moving forward I will be contributing to the Harvard Business Review when time permits. My first contribution is up, you can view the entire article here. Below in an excerpt:

"There are a few considerations every organization needs to consider when developing their blueprints for their own unique social media design. While there is no one-size-fits-all solution, there are few things you can plan for as you review the many options before you.

Comments (1) • Posted on on 30 June, 2009 - 13:29

David Armano social business social media

Why Best Buy Is Rooting for the Smart Grid

The retail giant that helped bring car stereos, camcorders, and CD players to the masses wants to be homeowners' best friend in the emerging world of smarter, greener technology.

Comments (0) • Posted on on 30 June, 2009 - 13:26

Joel Makower green tech green products green CSR Best Buy

Email and Social Media- 7 Tips for Getting the Most out of Your Campaigns

Guest Post by: Maria Pergolino

Recent news stories about Social Media being bigger than email as well as the recent beta release of Google Wave have made marketers rethink their email strategies, but should we really be moving our email efforts to social media? And if not, should they be kept apart, or can they truly work in unison?

Comments (1) • Posted on on 30 June, 2009 - 13:21

B2B marketing email marketing Maria Pergolino marketing strategy social media

Is the Hub and Spoke Model Adaptable?

We've been doing a bit of thinking on how organizations can re-design themselves as social systems which produce emergent outcomes—that is, results which move business forward and tend to emerge in an organic fashion. Twitter's growth due to end user innovation, an open API, and other drivers are an example of this.

Comments (0) • Posted on on 29 June, 2009 - 18:47

David Armano ecosystems organisational change social business design social technologies Twitter

Beta Version Available! Computer Aided Business Model Design

by: Alexander Osterwalder

Together with my former PhD supervisor Professor Yves Pigneur (and now my co-author), I have long advocated the utility of some kind of computer aided business model design tool (see here) – in fact my PhD dissertation aimed at building the foundations for that. Now this vision is starting to become reality. One of Yves’ new PhD students has built such a tool on the basis of Yves’ and my conceptual groundwork.

Comments (0) • Posted on on 29 June, 2009 - 18:41

Alexander Osterwalder business model design business models

The Economist Survey on Ageing

I reckon The Economist is fantastic value for money.

Each week, in one publication, you get a distilled summary and interpretation of the important things that are happening in the world – all for the princely sum of £100/year.

OK, advert over.

Comments (0) • Posted on on 28 June, 2009 - 14:18

The Economist survey Dick Stroud demographics ageing

HP Was Founded in a Garage That Started the Wave Two of Transformation of the Modern Enterprise. Watch out for the Next Wave Which Will Be Driven by Social Technologies

This is the garage where David Packard and William Hewlett started their new company in 1938 as fresh Stanford University engineering graduates. This is probably one of the key places in California that can be called the birthplace of Silicon Valley. If you visit this tiny garage, you will find In front of the house a plaque officially declaring the location the "birthplace of Silicon Valley” some 70 years ago. The Valley not only transform businesses, it also transform societies and politics.

Comments (0) • Posted on on 28 June, 2009 - 14:14

change corporate environment HP Idris Mootee Silicon Valley technology

Are We Serving Conversation?

Consider this: conversation is to selling what cooking is to eating.

Process.

Not ingredients, nor consumption.

Comments (1) • Posted on on 28 June, 2009 - 14:07

social media selling Jonathan Salem Baskin conversations

Customers Are Talking: The Hot Line

Have you ever filled in a survey card in a hotel room? I haven’t either. But more times than I could count I have wanted to let a hotel know about something I liked about my stay or wasn’t happy about.

Comments (2) • Posted on on 26 June, 2009 - 01:30

CRM customer feedback hotels John Caddell

The 'Gigaton Throwdown' and the Big Hairy Audacious Question

Some of my favorite questions begin with the same four words: "What would it take..." What follows those four words can be just about anything, as in: What would it take to ... make solar energy as cheap and efficient as fossil fuel-based electricity?... routinely build zero-waste factories?... recycle 90 percent of the waste in my city within five years?... make organic foods cost-competitive with conventional ones? ... make airplanes operate on electric power? ... create zero-energy low-income housing? And so on.

Comments (0) • Posted on on 26 June, 2009 - 01:25

carbon clean tech climate change energy green Joel Makower

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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