One of my most gratifying but ultimately unsuccessful work assignments was to create an offering to open up an attractive new market segment. It was gratifying because many things went well–we developed a strong brand, quickly took up a position of authority and insight, and sold several important deals.
The response to current market challenges reported by several presenters at the GDC’s Serious Games Summit, due to its high degree of commonality, could eventually configure emerging trends for the segment.
When most people think about viral videos, they think of a crazy idea (often funny) that is irrelevant to the brand and put it out there to see what happens. The field has gotten much more crowded in the past 12 months but the behavior of sharing video is more common and bloggers help create more space for that. iPhone is another factor.
This article was originally published on Yanko Design. As I know some Design Sojourn readers don’t really frequent YD, I thought it might be a good idea to republish it here as well. I have also re-edited some of the text to make it more relevant to DS readers. Enjoy!