Monthly Blogs Archive

Toxic Assumptions

Change, as we know, is a constant. But right now it feels like the change that is with all of us is both constant and all consuming. And often necessary. The hunger for a deeper understanding of how best to deal with massive change is tangible. I went to a seminar on the subject yesterday and you could almost feel it the room. Perhaps because the change that many organisations are faced with right now is more fundamental than simple behavioural change and is more like a cultural metamorphosis. Which is more about how people feel and think, the values they hold, what they believe.

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Comments (0) • Posted on on 28 February, 2009 - 21:12
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organisational change Neil Perkin cultural change change adaptive change

Have the Penguins Got It Right?

penguin_AT.jpgby: Alain Thys 

Do you know the penguin dilemma? Hundreds of penguins standing on the edge of a cliff looking at the water full of fish. So why don’t they jump in?

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Comments (0) • Posted on on 28 February, 2009 - 19:27
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Alain Thys innovators

Top 10 Super Bowl Ads Named

by: Roger Dooley

Most of us have gotten over our short-lived obsession with the 2009 Super Bowl ads, but at neuromarketing firm Sands Research technologists have been slaving away analyzing all 72 of those commercials. Sands measures viewers’ EEG activity to gauge both emotional and cognitive responses to ads. In addition, they collect questionnaires before and after the ads are viewed.

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Comments (0) • Posted on on 27 February, 2009 - 22:29
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neuromarketing commercials branding advertising Super Bowl Roger Dooley

Disrupted

by: John Winsor

Since last week I've been enjoying Radiohead's new album, In Rainbow. I have to admit, I've never been a fanatical Radiohead fan and am not much of a trendsetter when it comes to music. Yet, when I went to Radiohead's web site to download the songs I was willing to pay $10 because the context was set by iTunes. As a consumer, I'm willing to pay a reasonable price for the product and would rather pay the producer directly, cutting out the middleman.

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Comments (0) • Posted on on 26 February, 2009 - 17:46
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Radiohead John Winsor music disruptive business model

Product Placement Problems

by: John Winsor

I was surprised by Louise Story's article in yesterday's New York Times entitled, "So That's Why They Drink Coke on TV" in which she mentioned that the FCC is considering investigating whether or not product integration dupes consumers.

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Comments (0) • Posted on on 26 February, 2009 - 17:39
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product placement advertising John Winsor

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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