The video clip below of Clay Shirky speaking about how to humanise brands got quite a bit of play on the blog circuit a while ago. Clay's point that advertising is too focussed on seeming perfect - and therefore is less inviting to interaction and participation - seems to be spot on.
Innovating during an economic downturn might seem counter intuitive at first sight. However, it is precisely the right moment to do so, as long as you already prepared your company for survival during this extremely severe crisis.
I had a chance to present to members of the Luxury Marketing Council of Southern California a few weeks ago, and they challenged my thinking -- and got me thinking -- about how to apply a brand is behavior approach to selling autos coming out of Detroit.