Monthly Blogs Archive

Real Time Marketing Is Opportunity for the Jack Bauer of Advertising

by: Scott Goodson

How do you think real time marketing affects what traditional marketers do? How do big marketers cope with the idea that you spend months on end planning, creating, producing and then launching major campaigns that could get hijacked by consumers using blogs, Facebook, or the weapon of choice: Twitter.

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Comments (0) • Posted on on 30 November, 2008 - 16:24
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Recession Winners and Losers

by: Dick Stroud

The UK’s Chartered Institute of Marketing has just published it survey that gives a measure of how UK marketers are thinking about the future. Bottom line – not with much enthusiasm.

The most interesting thing was their opinion on the types of marketing activity they expect to be using more/less in the coming 12 months.

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Comments (0) • Posted on on 30 November, 2008 - 02:22
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Brand on the Run

by: Jonathan Salem Baskin

The second song from the Branding Only Works On Cattle soundtrack is ready for your listening pleasure:

Download Brand on the Run

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Comments (0) • Posted on on 30 November, 2008 - 02:18
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The Future of Business and Social Media Inspired by Lawrence Lessig Interview on Charlie Rose

by: Karl Long

In this fascinating interview on Charlie Rose, Lawrence Lessig provides some interesting comments about “hybrid economies” where companies co-create value with their customers. As he says some companies, mostly new and small, are already adopting this hybrid economic model, but bigger companies in the future will be transformed by this.

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Comments (0) • Posted on on 30 November, 2008 - 01:43
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Sacrificing the Sacred Cows

Giles makes the point that in these tough times companies have two choices - to innovate their way out of recession, or to retrench their way through it. He's right of-course, and I know which way I'd rather go.

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Comments (0) • Posted on on 27 November, 2008 - 21:12
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The Next 24 Months for Luxury Brands...... Innovate or Die

by: Idris Mootee

In London this week for planning sessions. Did enjoy some quality time Sunday with my sister’s family including a quick visit to Portabello Road and then lunch at the Mandarin. This year Christmas’ decorations are done with a budget in mind and you can see it is not like other years. High Street retailers suddenly look main street.

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Comments (1) • Posted on on 27 November, 2008 - 03:04
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Business Framework Explained - the True Version

by: Sigurd Rinde

Business is about process, typically starting with a customer calling, then proceeding through a sequence of tasks and activities ending with the delivery of some value.

No process exists unless there is a framework. And for that reason business have a framework, an old and proven one. Here's a condensed list of it's most important parts and how they work, in no particular order:

Meetings:

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Comments (0) • Posted on on 27 November, 2008 - 02:46
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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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